Consumer Behavior Exam 2 (Chapter 14)

1. generic problem recognition 2. selective problem recognition

two basic approaches to causing problem recognition are ____________.

true

variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond company's control (T/F)

extended decision making

very high levels of purchase involvement tend to produce

desired state

Candice is on a diet and wants to lose 10lbs. She wants to be thin right now, which represents her ____________.

limited decision making

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?

extended decision making

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

consumers are more likely to become bored on sensory attributes such as taste

what has research revealed regarding consumers' variety-seeking behavior?

activity analysis

which approach to problem identification focuses on a particular activity such as lawn maintenance?

product analysis

which approach to problem recognition examines the purchase or use of a particular product or brand?

problem analysis

which approach to problem recognition starts with a problem and asks respondents to indicate which activities , products, or brands are associated with (or perhaps could eliminate) these prolems?

only when the desired state is greater than the actual state will a problem exist

which of the following statements is false regarding problem recognition?

incative

which type of consumer problem is one of which the consumer is not aware?

limited decision making

which type of decision-making covers the middle ground between nominal and extended decision making?

Correct the "do not purchase" alternative

A completely nominal decision does not even include consideration of _____.

product analysis

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

desired state

A(n) _____ is the way an individual wants to feel or be at the present time.

suppressing problem recognition

Effective quality control and distribution and package inserts that assure the consumer of the wisdom of their purchase are attempts at _____.

a low level of purchase involvement

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____.

False

If purchase involvement is high, then enduring product involvement will also be high. (T/F)

limited decision making

Marla is bored with her cell phone. She wants to purchase a new one that has cool ring tones and can take a picture. She's not going to conduct a big search for a new phone as she's just going to consider a few others. Which type of decision making is this?

habitual decision making

Nominal decision making is sometimes referred to as _____.

brand loyal decisions and repeat purchase decisions

Nominal decisions can be broken into which two distinct categories?

emotion research

One retailer asked a group of consumers the types of emotions they experience in both positive and negative retail situations. The purpose of this research was to uncover consumer reactions to various situations so that clerks could be trained to respond appropriately. Which approach to problem recognition is this?

how critical the problem is to the maintenance of the consumer's desired lifestyle

Relative importance of a problem is determined by which of the following?

problem recognition

Tess noticed that she was almost out of shampoo. Which stage of the decision process will this observation activate?

inactive

The Martins' home has potentially unsafe levels of radon, but they have no idea because it is odorless and they have not been feeling any ill effects from it. In fact, several homes have this problem and the owners are not aware of it, and they may never become aware of it unless testing is done. What type of consumer problem is this?

extended decision making

The Smith's oldest daughter, Olivia, is a senior in high school. She has all "A's" and scored a 34 on the ACT. She is president of the debate team and the national honor society as well as a member of the cheerleading squad. Olivia wants to attend medical school, so both she and her parents are very concerned about which undergraduate school she attends. They have spent countless hours on the Internet examining universities, and they have already visited five campuses. For Olivia and her parents, which type of decision making does this represent?

False

The level of one's desire to resolve a particular problem depends on two factors: the actual state and the desired state. (T/F)

human factors research

The manager of a bank branch is concerned about the number of mistakes the tellers were making, so he started manipulating different aspects of the environment in the bank to see what effect each has on the teller's performance. He examined factors such as the lighting, temperature, and volume of music playing in the bank. Which approach to problem recognition is the manger using?

False

The three types of decision making are rebuy, limited, and extended. (T/F)

True

Two distinct categories of nominal decision making are brand loyal decisions and repeat purchase decisions. (T/F)

False

Universal problem recognition involves a discrepancy that a variety of brands within a product category can reduce. (T/F)

True

Variety-seeking behavior is a challenge to marketers because it means the consumers switch brands for reasons beyond a company's control. (T/F)

extended decision making

Very high levels of purchase involvement tend to produce _____.

active and inactive

What are the types of consumer problems?

problem recognition

What is the first stage of the consumer decision process?

false

When a customer's actual state is perceived as being greater than the desired state, recognition of a problem does not occur (T/F)

All: 1. It is early in the product life cycle. 2. The firm has a high percentage of the market. 3. External search after problem recognition is apt to be limited. 4.It is an industry-wide cooperative effort.

Which condition is appropriate to attempt to influence generic problem recognition?

product/brand performance

Which of the following is a nonmarketing factor affecting consumers' actual state?

Only when the desired state is greater than the actual state will a problem exist.

Which of the following statements is FALSE regarding problem recognition?

generic problem recognition

Which problem recognition involves a discrepancy that a variety of brands within a product category can reduce?

nominal decision making

Which type of consumer decision making does NOT include alternative evaluation?

nominal decision making

Which type of consumer decision making includes only a limited internal information search and no external search for information?

active

Which type of consumer problem is one the consumer is aware of or will become aware of in the normal course of events?

limited decision making

Which type of decision making covers the middle ground between nominal and extended decision making?

extended decision making

Which type of decision making involves an extensive internal and external information search followed by a complex evaluation of multiple alternatives and significant postpurchase evaluation?

limited decision making

Which type of decision making involves recognizing a problem for which there are several possible solutions?

brand loyal decision

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?

problem analysis

a food manufacturer asked a group of working mothers to think about the problems of serving nutritious meals to their families given their time constraints and to indicate what activities, products, or brands are associated w/ or perhaps could eliminate those problems. This manufacturer is which approach to problem recognition?

false

all of the brands thought of as potential solutions are known as the consideration set (T/F)

true

firms attempt to cause selective problem recognition to gain or maintain market share (T/F)

true

problem recognition is the result of a discrepancy between a desired state and an actual state that is sufficient to arouse and activate the decision-making process (T/F)

1. mass media advertising 2. point-of-purchase displays

some companies attempt to initiate problem recognition through __________.

false

the level of one's desire to resolve a particular problem depends on two factors: the actual state and the desired state (T/F)