Consumer Behavior Final

Emma was almost out of gas, so pulled into a gas station and filled up her tank. Her decision on which gas to purchase is characterized by

A low level of purchase involvement

Cost and performance features are examples of which type of evaluative criteria?

Tangible

The tendency of consumers to discount claims of salespeople and ads is related to the need

To attribute causation

A consumer's tendency to react to a new product as though it was the same as similarly existing products is most likely to based on a need

To categorize

Which of the following is a type of consumer choice process?

A (affective choice), b (attitude-based choice), and c (attribute-based choice) (letter E is the answer)

The top two barriers to online shopping are

A (lack of touch) and b (privacy concerns)

Which of the following is a major area of concern regarding the large amount of time children devote to watching television?

A (the impact of commercials on children's values) and b (the impact of commercials on children's health and safety)

Which demographic factors still have the most influence on U.S. Adult Internet usage?

Age, income, education

Which merging mobile retailing technology is helpful in alleviating consumers received social and economic risks associated with buying products like furniture?

Artificial intelligence

Which type of consumer choice process involves the use of general attitudes, impressions or intuitions, and no attribute -by -attribute comparisons are made at the time of choice?

Attitude-based choice

A 15-year-old girl is asking her parents for more freedom. She wants to make her own decisions on clothing, how late she can stay out. Ex; of her need for

Autonomy

What is the top smartphone activity done in-store by mobile phone shoppers?

Compared prices

Jon purchased an antique watch on eBay from another consumer. Which type of sale is this known as?

Consumer to consumer

Which of the following is true about word-of-mouth (WOM)

Consumers trust WOM more than any other sources

Mary is a recent college grad teaching Middle school science. She has several courses to prepare, so she was pleased when Alcoa Corp provided teaching units on recycling. This teaching unit is an ex of?

Corporate-sponsored educational materials and programs

Consumers who purchase only popular brands because of insecurity are most likely influenced by ___________ motive.

Ego-defence

Consumers who placed heavy weight on the opinions and feelings of others are called

High self monitors

The top product categories of on-line spending include

Home furnishings, electronics, personal care products, apparel, beautiful items

Jane was looking through a catalog and saw lamps she liked. Instead of calling the toll-free number she went to the website and ordered them. This is an example of

In-home shopping

Jon needs to purchase tires for his SUV. He consulted Consumer Reports to see how the various brands compared. Jon conducted which type of information search

Independent sources

Brands for which a consumer is aware but basically indifferent toward, compose his or her

Inert set

Hannah asks her mother to buy a certain brand of athletic shoe because this is what all the kids are wearing at school. For her which type of motive is underlaying her request

Instrumental motive

Which type of decision making involves recognizing a problem for which there are several possible solutions

Limited decision making

Sales personnel, and advertising which type of information search?

Marketing sources

Carmen was participating in a psychographic study, and several questions pertained to interests, Questions regarding lifestyle include which of the following

Nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church

A technique that requires consumers to judge the similarity of alternative brands is

Perceptual mapping

Tess noticed she was almost out of shampoo. Which stage of the decision process will observation activate?

Problem recognition

A firm introduces a new line of non-fat snack food due to increasing consumer concern with health is

Reacting to problem recognition

Which of the flowing is not an alternative if a consumer decides to retain a product's package?

Recycle it

The totality of the individual's thoughts and feelings having reference to himself or herself as an object is known as

Self-concept

Using WD-40 as an additive to fish bit is an example of

Use innovativeness

Which technology segment of the population is known by the statement "technology is life "? These folks are enthusiastic and adventurous uses of new technology

Wizards

Rebecca is opening a woman's shoe store. She is carefully considering the quality, selection, style, and price that's he wants for her store. Which dimension of store image is she concerned with?

merchandise