Consumer Behavior Hw

As presented in The Persuaders, according to Dr. Rapaille American consumers and French consumers differ fundamentally when it comes to how these code cheese. French consumers think of cheese as ________ and Americans think of cheese as_______.

Alive / Dead

The revolution in cyberspace has created a situation in which consumers can sell to other consumers in communities like Etsy. This is known as ________.

C2C e-commerce

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Chapter 1

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Chapter 2

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Chapter 3

As presented in The Persuaders, Dr. Rapallie claims that we are driven by the "reptilian brain" focused on primitive biological needs. In this way it is similar to another theory presented in our book that is also focused on biological needs that produce unpleasant states of arousal.

Drive Theory

________ focuses on biological needs that produce unpleasant states of arousal.

Drive theory

________ are dimensions used to judge the merits of competing options.

Evaluative criteria

As presented in The Persuaders, when Song had a dozen actors walk around the streets of Boston with TVs strapped to their chests, it was

Just another promotion with costumed actors, not unlike the effort by Fuse Energy Drinks.

________ usually dictate what is right or wrong, acceptable or unacceptable.

Norms

As presented in The Persuaders, Frank Luntz changed the behavior of individuals by

Wording political issues carefully, such as renaming the estate tax as "the death tax."

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

advergaming

People buy products for ________.

all of the above

A customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in what type of decision-making?

cognitive decision-making

Products are winnowed out as they make their way down the path from conception to consumption, a process called ________.

cultural selection

Features actually used to differentiate among choices are called ________ attributes.

determinant

What do we call the learning process when we learn the beliefs and behaviors endorsed by our own culture?

enculturation

Coca-Cola is most likely an example of a(n) ________ product because it characterizes an entire category of soft drinks.

exemplar

Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior?

expectancy theory

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

fortress

People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called ________.

framing

A consumer who uses a few simple decision rules to arrive at a purchase decision is using which of the following?

habitual decision making

When a person buys a product for emotional reasons, we can say that the need is ________.

hedonic

The aspect of a cultural system which describes the mental characteristics of a people and the way they relate to their environment and social groups is known as ________.

ideology

The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.

interpretivist

Another term for positivism is ________.

modernism

A story containing symbolic elements that express the shared emotions and ideals of a culture

myth

Tracy buys Eight O'Clock coffee because it reminds her of her grandmother, who always purchased this brand. Tracy has a(n) ________ type of relationship with the product.

nostalgic attachment

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?

ongoing search

A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.

positivism

The first stage in the cognitive decision- making process is ________.

problem recognition

When a product helps to establish the user's identity, the user is said to have a(n) ________ type of relationship with the product.

self-concept attachment

Crescive norms are ________.

subtle rules discovered as we interact with others

What term refers to desired end states that can apply to many different cultures?

terminal values

According to the theory called ________, a company can make money if it sells small amounts of items that only a few people want if the company sells enough different items.

the long tail

Which of the following views on decision making is most closely associated with the economics of information approach to the search process, assuming that consumers collect just as much data as needed to make an informed decision?

traditional perspective