Consumer Behavior MK-320 MIDTERM 3/3

What are important to know in order for marketers to be able to predict consumer behavior

>>economic conditions >>personality traits >>social conditions All of the above

Which of the following is a level of a people extended self

>>individual level >>community level >>family level all of the above

_____ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment

Archetype

______ are universal,y recognized ideas and behavioral patterns

Archetypes

Sarah listed photos of herself at a concert to her Facebook profile. She also liked, forwarded, and commented on anTwitter post. Sarah also has a profile on Tinder, and although she is single she doesn't really use it that much. All of these are examples of Sarah's _____

Digital self

Self image congruence models say that we choose products when attributes are opposite to the self

False

The ideal self is a reference to our more realistic appraisals of the qualities we have and don't have

False

Lifestyle marketing takes the position that people express their personalities through the way they ______

Spend their leisure time and disposable income

A consumer is attached to an object to the extent that she relies upon it to maintain her self-concept

True

Brand personality is a set of traits people attribute to a product as if it was a person

True

Every time time goes to bat in his baseball game, he rubs the charm on the necklace that his professional baseball player uncle gave him. This charm has never failed to help him get a good hit. The charm has become part of Tim's extended self

True

The ideal self is a person's conception of how she _____

Would like to be

The geico gecko and the Kellogg's Tony the Tiger are examples of ________

anthropomorphism

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about personality traits her little car seemed to have. Linda has _____ her car.

anthropomorphized

Marketers use results from AIO surveys to ________. A) define target markets B) create a new view of the market C) position a product D) all of the above

d. all of the above

AIO surveys help measure ________.

lifestyles

Match.com and eharmony.com measure identifiable personal characteristics called ________.

personality traits

________ occurs when symbolic meanings of different products relate to one another; they are frequently used together and are part of same lifestyle

product complementarity

If products take on masculine or feminine attributes, they are said to be _______

sex-typed

______ are the use of psychological, sociological, anthropological factors to determine how the market is segmented by the propensity of groups within the market (and their reasons) to make a particular decision about a product, person, ideology, or otherwise hold an attitude or use a medium

psychographics