Content Curation

Features of Content Curation

Utilizes third-party content Addition of commentary Lower resource investment Limited ownership Community input

Distillation

A piece of content which covers the key points on a recurring topic or theme in the industry.

Stipulation of using third party content

Always add your own commentary to the content to give it further context for your audience.

Aggregation

Bringing together multiple relevant content pieces into one centralized location. e.g. newsletter with top 5 stories on a topic

Content Curation tool for RSS feeds

Feedly, Feedspot, and Bloglovin'

Elevation

Forming a hypothesis/idea or theory based on multiple content threads that are all similar in their take

Content curation tools for email alerts

Google Alerts Kantar media Bing news

Content curation tools - social listening tools

Hootesuite Talkwalker Mention

Factors to consider when curating content

Is it customizable Trustworthy and accurate Is there a cost

Chronology

Mapping curated content in a storyline or a timeline to show the evolution of a concept or theory or a full story.

Mash ups

Merging completely different points to create a original point of view

Features of Content Creation

Original content Higher resource investment 100% ownership Credibility

Content Creation

The generation of unique, owned content

Content Curation

The use of third-party created content with added insight to further your positioning.