Content Curation
Features of Content Curation
Utilizes third-party content Addition of commentary Lower resource investment Limited ownership Community input
Distillation
A piece of content which covers the key points on a recurring topic or theme in the industry.
Stipulation of using third party content
Always add your own commentary to the content to give it further context for your audience.
Aggregation
Bringing together multiple relevant content pieces into one centralized location. e.g. newsletter with top 5 stories on a topic
Content Curation tool for RSS feeds
Feedly, Feedspot, and Bloglovin'
Elevation
Forming a hypothesis/idea or theory based on multiple content threads that are all similar in their take
Content curation tools for email alerts
Google Alerts Kantar media Bing news
Content curation tools - social listening tools
Hootesuite Talkwalker Mention
Factors to consider when curating content
Is it customizable Trustworthy and accurate Is there a cost
Chronology
Mapping curated content in a storyline or a timeline to show the evolution of a concept or theory or a full story.
Mash ups
Merging completely different points to create a original point of view
Features of Content Creation
Original content Higher resource investment 100% ownership Credibility
Content Creation
The generation of unique, owned content
Content Curation
The use of third-party created content with added insight to further your positioning.