CST 100 Exam - Audience Analysis

At an Academy Awards ceremony, an award recipient took her Oscar, briefly thanked those that helped her earn it, and then made one statement in support of a particular Presidential candidate. What was the biggest mistake she made? A. She violated audience expectations about the purpose of the occasion B. She violated audience expectations about gender neutral language C. She violated audience expectations about appropriate grooming D. She violated audience expectations about the length of the speech

A

What type of question should Jessie use to discover why her classmates would not donate money to the local children's hospital? A. An open-ended question B. A fixed-alternative question C. A scale question

A

A classroom audience usually expects the reader to do which of the following? A. Conform to the assignment B. Follow the chronological pattern of speech organization C. Follow standards for taste and decorum D. Conform to time parameters Can be more than one

A, C, and D

Describe P.A.C.E.

P - Perception (How do I view my audience?) A - Audience centered (All about audience) C - Credibility (Citations, sources) E - Environment (Place you're speaking)

Situational Audience Analysis

Physical setting, attitude/disposition, occasion, audience size, interest, etc

Demographic Audience Analysis

Religion, race, ethnicity, culture, age, education, gender, etc

A news anchor at a city television station was asked by a rural food bank to speak at its annual fund-raiser. Even though the fund-raiser was being held in a distant town, she agreed and began trying to find out all she could about her audience. What would be the best ways for her to discover her audience's characteristics? A. Attending a meeting of the food bank's board of directors B. Searching the food bank's website for information about its past donors C. Talking to the speaker of the previous year's event D. Asking for more information from the person who invited her E. Visiting a food bank near her home Can be more than one

A, B, C, and D

During speech preparation, a speaker who analyzes the size of the audience and the attitude of the audience towards the subject, speaker, and occasion is said to be doing a(n) A. General audience analysis B. Situational audience analysis C. Demographic audience analysis D. Attitudinal audience analysis

B

For his final speech, James intends to persuade his classmates to volunteer for a few hours a week at a charity of their choice. Part of his argument is based upon his personal feeling that all people are obligated to help the less fortunate, but he is not sure if that appeal will work with this audience. What is the best type of question James should use to discover how strongly his audience feels about their obligation to volunteer? A. A fixed-alternative question B. A scale question C. An open-ended question

B

In general, a good speaker will consider an audience's religious affiliations during speech preparation because A. Religious affiliation is an aspect of situational analysis B. Good speakers are ethnocentric C. Audiences are usually religiously diverse D. People who share a religion also share a point of view

C

In general, the larger the audience is, the more _______________ your presentation must be A. Informal B. Jargon-filled C. Personal D. Formal

D