Data Info Midterm 2

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_________ decisions are partially routine and partially complex.

Semistructured

Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.

CRM

________ is a cable medium.

Coaxial

________ is the marketing of additional related products to customers based on a previous purchase.

Cross-selling

__________ analytics answers the question "what has happened".

Descriptive

________ flows consist of data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data.

Information

________ analytics examines recent and historical data to detect patterns and predict future outcomes and trends.

Predictive

_________ allows manufacturers to attach tags with antennas and computer chips on goods and then track their movement through radio signals.

RFID

________ is the protocol of the Internet.

TCP/IP

________ allow users to place information in multiple, overlapping associations rather than in rigid categories.

Tags

The Internet is a ________.

WAN

_________s cover large geographical areas.

WAN

Considering the nature of decisions, executing specific tasks efficiently and effectively is

operational contro

________ modems operate over coaxial cable.

Cable

________ is a short-range wireless network.

Bluetooth

________ marketing is when companies use social computing tools to obtain feedback from customers.

Conversational

________ is the loss of a certain percentage of customers over time.

Customer churn

________ is a common LAN protocol.

Ethernet

________ satellites have an orbital life of 6-12 years.

MEO

________ feature remixable applications and data.

Mashups

________ technology enables the use of mobile wallets.

NFC

_________ involves slicing and dicing data, drilling down in the data, and rolling up data to greater summarization.

OLAP

________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.

Onboarding

_______ analytics answers the question "what should we do".

Prescriptive

________ transmission systems have signals that pass through walls but they are susceptible to snooping unless encrypted.

Radio

___________ decisions deal with routine and repetitive problems.

Structured

_________ is a system in which any object, natural or manmade, has a unique identity and is able to send and receive information over a network without human interaction.

The IoT

________ is the greatest concern in the peer-to-peer economic model.

Trust

__________ decisions deal with "fuzzy", complex problems.

Unstructured

________ is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection.

Upselling

The ________ layer of TCP/IP enables client application programs to access the other layers.

application

Social computing increases _________.

buyer power

Distribution is a(N) ________ activity.

downstream

Operational CRM systems support __________-office business processes.

front

LinkedIn's main market segment is _________.

high-skill jobs

Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.

intelligence

Packing, assembly, or manufacturing are ________ activities.

internal

Considering the nature of decision, acquiring and using resources efficiently in accomplishing organizational goals is

management control.

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

maximize; minimizing

Job coaches recommend spending most of your time ________ to get a job.

networking

Sourcing and procurement from external suppliers are ________ activities.

upstream

________ is expected to be deployed by 2020.

5G

__________ can perform two basic operations: 1) identifying previously unknown patters and 2) predicting trends and behaviors.

Data mining

________ is the most secure cable medium.

Fiber-optic

________ satellites are stationary relative to a point on the Earth.

GEO

________ defines how messages are formulated and how their receivers interpret them.

HTTP

________ is a customer-facing CRM application.

SFA

________ is a broadcast medium.

Satellite

________ transmission systems can have a large coverage area but are expensive.

Satellite

________ is a medium-range wireless network.

Wi-Fi


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