Data Info Midterm 2
_________ decisions are partially routine and partially complex.
Semistructured
Social computing has vastly altered both the expectations of customers and the capabilities of corporations in the area of _________.
CRM
________ is a cable medium.
Coaxial
________ is the marketing of additional related products to customers based on a previous purchase.
Cross-selling
__________ analytics answers the question "what has happened".
Descriptive
________ flows consist of data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data.
Information
________ analytics examines recent and historical data to detect patterns and predict future outcomes and trends.
Predictive
_________ allows manufacturers to attach tags with antennas and computer chips on goods and then track their movement through radio signals.
RFID
________ is the protocol of the Internet.
TCP/IP
________ allow users to place information in multiple, overlapping associations rather than in rigid categories.
Tags
The Internet is a ________.
WAN
_________s cover large geographical areas.
WAN
Considering the nature of decisions, executing specific tasks efficiently and effectively is
operational contro
________ modems operate over coaxial cable.
Cable
________ is a short-range wireless network.
Bluetooth
________ marketing is when companies use social computing tools to obtain feedback from customers.
Conversational
________ is the loss of a certain percentage of customers over time.
Customer churn
________ is a common LAN protocol.
Ethernet
________ satellites have an orbital life of 6-12 years.
MEO
________ feature remixable applications and data.
Mashups
________ technology enables the use of mobile wallets.
NFC
_________ involves slicing and dicing data, drilling down in the data, and rolling up data to greater summarization.
OLAP
________ is how new employees acquire the necessary knowledge, skills, and behaviors to become effective members of the organization.
Onboarding
_______ analytics answers the question "what should we do".
Prescriptive
________ transmission systems have signals that pass through walls but they are susceptible to snooping unless encrypted.
Radio
___________ decisions deal with routine and repetitive problems.
Structured
_________ is a system in which any object, natural or manmade, has a unique identity and is able to send and receive information over a network without human interaction.
The IoT
________ is the greatest concern in the peer-to-peer economic model.
Trust
__________ decisions deal with "fuzzy", complex problems.
Unstructured
________ is a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection.
Upselling
The ________ layer of TCP/IP enables client application programs to access the other layers.
application
Social computing increases _________.
buyer power
Distribution is a(N) ________ activity.
downstream
Operational CRM systems support __________-office business processes.
front
LinkedIn's main market segment is _________.
high-skill jobs
Social ________ is the monitoring, collection, and analysis of socially generated data to make strategic decisions.
intelligence
Packing, assembly, or manufacturing are ________ activities.
internal
Considering the nature of decision, acquiring and using resources efficiently in accomplishing organizational goals is
management control.
The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.
maximize; minimizing
Job coaches recommend spending most of your time ________ to get a job.
networking
Sourcing and procurement from external suppliers are ________ activities.
upstream
________ is expected to be deployed by 2020.
5G
__________ can perform two basic operations: 1) identifying previously unknown patters and 2) predicting trends and behaviors.
Data mining
________ is the most secure cable medium.
Fiber-optic
________ satellites are stationary relative to a point on the Earth.
GEO
________ defines how messages are formulated and how their receivers interpret them.
HTTP
________ is a customer-facing CRM application.
SFA
________ is a broadcast medium.
Satellite
________ transmission systems can have a large coverage area but are expensive.
Satellite
________ is a medium-range wireless network.
Wi-Fi