DECA Entrance Exam
If one U.S. dollar is equal to $1.01018 Canadian dollar, how much would you pay for a 16-gigabyte iPhone that costs $299 U.S. dollars in Canadian dollars? - $306.05 - $304.05 - $300.05 - $302.05
$302.05
Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection: - Eastern Region Investment Bank - Marley and Winston Commercial Bank - Walker, Steinbrenner, and Houghton, CPA Firm - Allen and Mellon Brokerage Firm
Marley and Winston Commercial Bank
A business that wants to obtain a lot of publicity about a new product should send a formal announcement to an external audience, such as the... - Managers. - Media. - Employees. - Board of directors.
Media
One of the best ways to protect yourself against identity theft is to... - Use the same password for all online financial accounts. - Pay your bills online. - Monitor your credit and bank accounts continuously. - Pay for your purchases with debit cards.
Monitor your credit and bank account continuously
An individual returns a marketing-research survey that contains unanswered questions. This is an example of a(n)... - Mathematical miscalculation. - Interviewer oversight. - Non-response error. - Rating mistake.
Non-response error
Invention involves generating new ideas, and innovation involves... - Evaluating feasibility. - Submitting proposals. - Selecting options. - Acting on ideas.
Acting on ideas
A business might choose to participate in a regional trade show instead of a national trade show because regional trade shows... - Attract more attendees than national trade shows. - Are usually less expensive than national trade shows. - Are usually held at desirable destinations. - Generate a large portion of the business's annual sales income.
Are usually less expensive than national trade shows.
So that customers can make appropriate buying decisions, product labels should contain... - Promotional copy. - Testimonials. - Accurate information. - Allowances.
Accurate information
By continuously monitoring internal marketing information, a business is often able to... - Investigate competitors. - Identify problems. - Evaluate market share. - Analyze economic changes.
Identify Problems
A television commercial for Antonio's Pizza Shop makes the following statement: "Our pizza contains the freshest ingredients around." This is an example of... - Ambush marketing. - Collusion. - Stealth marketing. - Puffery.
Puffery
The purpose of asking the participants of a research study to maintain product diaries is to obtain marketing research about consumers' - Financial skills. - Viewing preferences. - Essential needs. - Purchasing habits.
Purchasing habits
To develop appealing promotional messages for a target audience, a marketer might build a profile of the typical buyer by considering demographic factors such as... - Personalities, lifestyles, and location. - Lifestyles, attitudes, and income. - Age, gender, and income. - Location, attitudes, and age.
Age, gender, and income
Which of the following is an example of an employee who is meeting his/her employer's expectations: - Rachel sends a text message to her roommate during a meeting. - Tom spends the first half hour of the workday chatting with Kate. - Allison focuses on her work tasks so she can meet her deadlines. - Calvin tells a customer about his issues with a difficult coworker.
Allison focuses on her work tasks so she can meet her deadlines.
A business plans to launch a new product in the next year. When developing its promotional plan, the business should... - Wait to promote the new product until the research and development costs are recovered. - Redirect most of its promotional activities to the new product. - Delay setting an advertising budget until it determines how well the new product performs. - Allocate a portion of its budget to promote the new product.
Allocate a portion of its budget to promote the new product.
Which of the following is an example of an unethical practice related to obtaining marketing information about a competitor: - An OQR business associate poses as a security guard at the PRW Corporation's headquarters to obtain information about the corporation's business activities. - A marketing-research firm conducts a focus group and fails to fully disclose important facts about the way in which the firm will use the participants' feedback. - BCT Technologies employs staff to search its competitors' web sites and government databases to obtain information about its competitors. - INV Company sells its mailing list to LMN Industries and the TQS Manufacturing Company without the consent of its customers.
An OQR business associate poses as a security guard at the PRW Corporation's headquarters to obtain information
The SBU Company developed a survey in which respondents are provided the same number of favorable and unfavorable rating options. This is an example of survey using a ___________________ scale. - Sequential - Continuous - Spliced - Balanced
Balanced
To build collaborative relationships in the workplace, employees should... - Agree with others' opinions. - Focus on personal goals. - Be open to new ideas. - Delegate responsibilities.
Be open to new ideas
What does a successful corporate brand communicate and how should it communicate them? - Benefits, consistently - Motives, vaguely - Procedures, unusually - Jargon, ordinarily
Benefits, consistently
What interactive communication channel do businesses use to share company information with their various publics? - Faxes - Blogs - Publications - DVDs
Blogs
A salesperson says to a customer, "Mr. Michaels, I wouldn't buy from Davenport Electronics. That company buys parts for its products from sweatshops, and the items don't meet safety codes. Its products usually break within six months." In many jurisdictions, the salesperson is violating selling regulations related to... - Foreign corruption. - Price discrimination. - Business defamation. - Product infringement.
Business defamation
Your supervisor has asked you to prepare a marketing status report for each of the company's six regional offices. The most appropriate way to organize the information is... - By site location. - By sales function. - In chronological order. - In reverse sequence.
By site location
To gain a competitive advantage, a business carefully selects channel members and trains them to provide customers with superior expertise and service. This business is positioning its products by focusing on... - Customization. - Product attributes. - Channel differentiation. - Quality at an exceptional value.
Channel differentiation
The primary reason for developing a marketing-research brief is to... - Summarize the raw data. - Clarify the purpose of the research. - Identify changes in the marketplace. - Explain the survey's rating scale.
Clarify the purpose of research
A business might reduce a product's price during the growth phase of the product's life cycle because... - The product tends to attract early adopters during this phase of the life cycle. - The business wants to recover its research and development costs. - It can lower advertising costs since the product has a loyal customer base. - Competitors have introduced similar products to the marketplace.
Competitors have introduced similar products to the marketplace.
In which of the following documents is it most appropriate to include an executive summary: - Complex research report - Six-page case study - Employee handbook - Manuscript outline
Complex research report
Which of the following is an activity that is performed by a business's public-relations department: - Developing job descriptions for employees - Researching and developing product prototypes - Coordinating speaking engagements for employees - Selecting media for print and broadcast advertisements
Coordinating speaking engagements for employees
To maximize the impact of a print advertisement, the headline, copy, graphics, and signature should be coordinated to... - Include humor. - Convey subliminal messages. - Communicate quality. - Create visual appeal.
Create visual appeal
Product bundling is an effective method to sell goods and services because it... - Provides new products with better exposure than advertising. - Allows businesses to sell unrelated items at the same time. - Creates a sense of value for the customer. - Encourages customers to comparison shop.
Creates a sense of value for the customer
When you look for supporting evidence in published materials, you are evaluating the... - Margin of error. - Readability of the text. - Credibility of the sources. - Timeliness of the content.
Credibility of the sources
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices? - Customers' credit limits - Customers' product preferences - Product quality - Actual market share
Customers' product preferences
Which of the following is a safety procedure that businesses use to track employees who must evacuate a building during an emergency: - Training an employee to perform CPR if others are injured - Assigning an employee to change the smoke- alarm batteries - Requiring employees to call managers when they arrive home - Designating a central meeting place for all employees
Designating a central meeting place for all employees
What step can an organization take that will help it adapt quickly to changes in the marketplace? - Overlook employee input - Update product information - Encourage obsolescence - Develop contingency plans
Develop contingency plans
Which of the following is an example of a potentially unethical action associated with providing business information: - Using passwords to limit employees' access to various types of business files - Discussing specific product-development processes with external business sources - Providing employees with information about business practices and expectations - Implementing whistle-blowing procedures to report questionable workplace behavior
Discussing specific product-development processes with external business sources
A primary role of the facilitator in a group brainstorming session that is generating product ideas is to... - Lead the debate. - Evaluate each idea. - Encourage participation. - Improve relationships.
Encourage participation
One way that a salesperson can provide customer service after a sale has been made is by... - Using suggestion selling techniques to increase the order size. - Acquiring knowledge about competitors' products. - Ensuring that the order is processed correctly. - Providing samples so the customer can try the product.
Ensuring that the order is processed correctly.
What are the characteristics of dissonance-reducing buying behavior? - Expensive, infrequent purchase with high buyer involvement and few perceived differences - Inexpensive, frequent purchase with low buyer involvement and few perceived differences - Expensive, infrequent purchase with high buyer involvement and strong brand recognition - Inexpensive, frequent purchase with low buyer involvement and strong brand recognition
Expensive, infrequent purchase with high buyer involvement and few perceived differences.
What type of research would a business conduct if it wanted to identify potential issues or opportunities? - Exploratory - Experimental - Descriptive - Causal
Exploratory
When a situation analysis reveals that a competitor's market share has steadily increased over the past year, the Franklin Electronics Company has identified an... - Internal change. - Internal weakness. - External threat. - External strength.
External threat
Because Carlos considered the vehicle's reliability ratings, gas-mileage savings, and warranty before he decided to purchase his new car, his motives were based on... - His loyalty to the brand. - Facts. - His desire for status. - Intuition.
Facts
Determine if the following statement is true or false: The primary purpose of quality-control measures is to evaluate employee efficiency levels. - False—the primary purpose of quality-control measures is to evaluate the degree of excellence of goods and services. - False—businesses also use quality-control measures to evaluate products, processes, and other business functions. - True—businesses must evaluate their employees' performance to ensure that they are producing high-quality goods and services. - True—employees perform the work, so they are responsible for developing and implementing product-quality measures.
False—businesses also use quality-control measures to evaluate products, processes, and other business functions.
What course of action can a lender take if a debtor's account is past due? - File a judicial lien - Claim defamation - Apply for bankruptcy - Liquidate assets
File a judicial lien
A financial planner advises a client to make a high-risk investment. This is an unethical action if the... - Client's objective is to avoid tax obligations. - Client asks the financial planner to make the investment. - Financial planner has reviewed the investment terms and conditions. - Financial planner's primary motive is to earn a large commission.
Financial planner's primary motive is to earn a large commission.
Items most likely to be subject to an excise tax include... - Apartment buildings and single-family homes. - Inherited items and luxury cars. - Gasoline and cigarettes. - Milk and cheese.
Gasoline and cigarettes
During which stage of the product life cycle should a business focus on the points of difference between its product and its competitors' products? - Growth - Maturity - Declining - Introductory
Growth
Which of the following is an example of a payroll deduction: - Overtime hours - Health insurance - Net pay - Pay rate
Health insurance
Which of the following is an example of a brand promise: - Low credit terms are available for qualified customers until January, 2012. - Leather sofas only $499 this weekend—buy now at Fred's Furniture Warehouse. - Henderson Photography...uniquely capturing your special moments is our priority. - For your convenience, four Cup O' Joe locations are open in the greater-metro area.
Henderson Photography...uniquely capturing your special moments is our priority.
Which of the following is the primary benefit of keeping your personal workspace organized: - Improved leadership skills - Better interpersonal skills - Higher efficiency - Enhanced collaboration
Higher efficiency
What can a business do to attract trade-show attendees to the business's display or booth? - Hold a prize drawing or raffle - Send product coupons to attendees - Place business cards on the display table - Have plenty of seating available
Hold a prize drawing or raffle
A business conducts marketing research when it needs to solve a problem or when it wants to... - Analyze financing options. - Increase its sales staff. - Coordinate activities. - Identify a new market opportunity.
Identify a new market opportunity.
Which of the following is the first step in the bidding process: - Identifying needs - Developing a request for proposal - Negotiating terms - Assessing each bidder's strengths and weaknesses
Identifying needs
Because the company's president was impressed with Ed's willingness to accept additional tasks and carry them out without a lot of direction, s/he promoted Ed to a management position. What personal trait does Ed possess that helped him advance in his career? - Courage - Initiative - Self-confidence - Self-control
Initiative
Which of the following is the component of a questionnaire that guides respondents through the survey process: - Leading questions - Instructions - Flow chart - Coding box
Instructions
What is the importance of the computer hard drive in a computer system? - It facilitates the computer's audio transmissions. - It permanently stores the computer program files and data. - It allows the user to view the computer data. - It transmits power to other computer devices.
It permanently stores the computer program files and data.
In its marketing plan, ROKE Athletic Shoes states that it wants to increase its market share for 25- to 40- year-old professional females by six percent in the next eight months. ROKE's marketing objective is related to... - Changes in market delivery. - Its target market. - Product. - Promotion.
Its target market
The use of electronically bar-coded price tags on goods has increased the... - Transportation costs for customers. - Need for businesses to hire additional cashiers. - Number of customer self-checkout stations. - Efficiency levels of pricing software programs.
Number of customer self-checkout stations
To determine the types of information that the business needs to operate, it is often beneficial to... - Upgrade the computer network. - Obtain employees' input. - Develop a production schedule. - Revise business's goals.
Obtain employees' input
To obtain reliable, valid marketing-research data when conducting personal interviews, researchers must make sure that the interviewers are... - Open, friendly, and nonjudgmental. - Approachable, opinionated, and organized. - Consistent, biased, and aggressive. - Courteous, passive, and distant.
Open, friendly, and nonjudgmental
Alexandria has been using Look-So-Good cosmetics for several years and would not consider changing brands. In fact, Alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. She tells everyone about the features and benefits of Look-So-Good products, and encourages them to try the cosmetics. What type of word-of-mouth marketing is Alexandria using? - Shill marketing - Mobile marketing - Organic marketing - Virtual marketing
Organic marketing
During a staff meeting, the sales manager said, "I want to take a moment to thank Sophie for coordinating the behind-the-scenes efforts that have helped us land the Grisham account. I really appreciate her contribution to the company." What type of motivation is the sales manager providing Sophie? - Award-based incentive - Performance recognition - Improvement feedback - Feed-forward input
Performance recognition
When you have the ability to communicate appropriately with teachers, work supervisors, and family members at different times, you are demonstrating adaptability in situations related to... - Resource availability. - Unfamiliar conditions. - Personal interactions. - Planned changes.
Personal interactions
One way to provide good customer service is to have sufficient inventory available when the customers... - Request product specifications. - Place their orders. - Return samples. - Submit a quotation request.
Place their orders
When positioning a corporate brand, what is a marketer trying to determine by comparing the company's own product attributes with those of the competition? - Causes of risk - Points of difference - Areas of concern - Frames of reference
Points of difference
For legal purposes, a business that collects marketing information from its online customers should... - Purchase surge-protection insurance. - Develop confidential selling strategies. - Post its privacy policies on its web site. - Store the information at an insecure site.
Post its privacy policies on its web site
Companies A, B, and C sell similar products. Together, they recently decided to sell their products for the same price. In what unethical activity are the businesses engaging? - Bait-and-switch - Price fixing - Loss-leader pricing - Gray markets
Price fixing
Mara, a marketing researcher, watches customers as they shop for products and writes down her impressions of the customers' behaviors. Mara is gathering ______________________ data by __________________. - Secondary, relating - Primary, interviewing - Primary, observing - Secondary, surveying
Primary, Observing
Loggins Forestry and Mill Company sells wood to Henderson Wood Products. Henderson sells the wood to Franklin Construction Company, who uses the wood to build homes and office buildings. What is the channel of distribution for the wood products? - Agent to industrial user to retailer to consumer - Producer to industrial user to consumer - Agent to wholesaler to consumer - Producer to industrial distributor to user
Producer to industrial distributor to user
Which of the following is a factor used for grading products: - Personal recommendations - Inspection method - Product contents - Resource availability
Product contents
During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. This is an example of... - Product programming. - Brand awareness. - Brand identification. - Product placement.
Product placement
A salesperson tells a customer, "Mrs. Wentworth, not only does this e-reader provide you the ability to read and store written literature, but its WiFi capabilities allow you to download and listen to audio books and surf the Internet." What feature-benefit is the salesperson communicating to the customer? - Construction and materials - Product uses - Durability - Appearance and style
Product uses
What should accountants demonstrate when collecting accounting information and preparing financial documents? - Empathy and flexibility - An innovative attitude - A collaborative mindset - Professional integrity
Professional integrity
What can businesses do to reduce risks associated with personal injuries and product damage due to improper product use? - Provide detailed written instructions - Offer a service guarantee - Implement a return policy - Use recyclable packaging
Provide detailed written instructions
One way that a manufacturer can foster positive relationships with its channel members is by... - Selling directly to end users. - Encouraging a competitive culture. - Providing training programs. - Using aggressive tactics.
Providing training programs
What form of technology helps businesses track their production supplies and resale products in real time? - Cyber-security applications - Integrated project planning software - Three-dimensional drum scanner - Radio frequency identification
Radio frequency identification
Survey respondents indicated that they buy potato chips at the supermarket between three and five times per month. This is an example of... - Rank. - Mode. - Mean. - Range.
Range
What is the government likely to do, if it determines that a company has engaged in deceptive advertising? - Increase the company's sales-tax rate - Imprison the company's chief executive officer - Require the company to place corrective advertising - Rewrite the existing advertising copy
Require the company to place corrective advertising
When a customer brought back a coffee maker without a sales receipt, Tallman's department store applied the current selling price of the item to a gift card for the customer to use in the store. This is an example of a(n) ______ policy. - discount - return - terms-of-sale - guarantee
Return
What component of a marketing plan might a business use to summarize the results of its situation analysis? - Business plan - Executive summary - Market share graph - SWOT analysis chart
SWOT analysis chart
Because Kevin worked late Tuesday evening to complete a report, he was the last employee to leave the building. What procedure does Kevin need to perform to protect the building from unlawful entry? - Turn off the lights - Log off the computer - Lock the filing cabinet drawers - Set the security alarm
Set the security alarm
After a Korean auto manufacturer built a plant in Ames, Iowa, Kwan noticed a substantial growth of Korean residents in the area, many of whom were relocated to Ames to work for the plant. Kwan decided to import Korean goods and sell them in a small Korean specialty store near town. This is an example of a product opportunity resulting from... - Advancements in technology. - Changes in travel habits. - Differences in priorities. - Shifts in population ethnicity.
Shifts in population ethnicity
What presentation software function allows the user to move and change the order of existing slides? - Transition - Slide sorter - Promote paragraph - Note master
Slide sorter
What form of technology are salespeople using that eliminates the need to carry a laptop and personal data assistant while making sales calls? - Pager - Smartphone - Micro kiosk - Router
Smartphone
When a business sets up a Facebook account to communicate with its existing and potential customers, what technological tool is it using? - Affiliate advertising - Broadcast media - Just-in-time marketing - Social networking
Social networking
If a pharmaceutical company sets an unnecessarily high price for a lifesaving drug, it is behaving in a(n)_____________ manner. - Socially irresponsible - Economically justifiable - Conscientious - Charitable
Socially irresponsible
A primary advantage of using internal databases to store marketing information is the ability to... - Prepare formal sales presentations for customers. - Write sales letters, proposals, and promotional copy. - Produce customized questionnaires to post online. - Sort and classify different types of customer information quickly.
Sort and classify different types of customer information quickly.
Which of the following is a characteristic of the machine bureaucracy organizational structure: - Decentralized decision making - Specialization by work task - Project-team orientation - Resource sharing
Specialization by work task
Janet is a busy advertising executive trying to balance her job, family, and social responsibilities. Four days a week, Janet runs on a treadmill for an hour. After her workouts, Janet feels relaxed and focused. Janet's exercise program helps her manage... - Time. - Goals. - Stress. - Work.
Stress
Sean was born and raised in Quebec, and his grandparents are from Ireland. Sean's Irish heritage is his... - Subculture. - Dominant culture. - Standard culture. - Culture.
Subculture
What is the most appropriate closing to include in a response to a customer's e-mail inquiry for product information? - The model 2CR is available in three colors—red, black, and white. Reply by e-mail with the color that you want. - On behalf of LVN Industries, thank you for your order. Your confirmation number is 243597. - We apologize for the inconvenience and will send a corrected invoice to you within 24 hours. - Thank you for your interest in XWQ products. Please let me know if you have any additional questions.
Thank you for your interest in XWQ products. Please let me know if you have any additional questions.
Which of the following is an example of a business that is most likely violating a safety regulation: - Porter Manufacturing inspects its production equipment several times a month. - The Hoffman Supply Company blocks several of its doors with furniture and boxes. - Ingram Industries stores its combustible products in well-marked storage containers. - A manager monitors the restaurant to ensure that no more than 200 patrons are in the building.
The Hoffman Supply Company blocks several of its doors with furniture and boxes.
Which of the following is a circumstance that is most likely to cause interest rates to increase: - Economic recession - Low inflation - Tight money supply - Consistent investment spending
Tight money supply
Why do human-resource managers often post job openings on web sites such as Monster.com and CareerBuilder.com? - To interview applicants - To recruit employees - To identify needed skills - To assess training methods
To recruit employees
Which of the following is an example of unethical selling behavior that directly affects employee-to- employee relationships: - The sales staff's commissions are lower after a manager restructures the company's sales territories and sets high quotas. - A buyer awards a major contract to a construction company after the company's vice president gave the buyer Super Bowl tickets. - To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized. - A salesperson does not want to lose a sale, so s/he withholds information from a prospect after being questioned about the product's performance.
To win a departmental sales contest, a salesperson claims to have processed a sales transaction before it has been formalized.
Computer networking and information sharing among channel members at all levels have increased the levels of collaboration and... - Transparency. - Mediation. - Competitiveness. - Bureaucracy.
Transparency
In relation to channel management, which of the following actions should the manufacturer take to effectively introduce a new product to the marketplace: - Use appropriate promotional techniques to inform channel members - Establish ethics policies - Improve communication with distributors or wholesalers - Apply for a line of credit
Use appropriate promotional techniques to inform channel members
By searching the company's computer records, an employee obtained confidential information about a well-known client, which s/he discussed with a friend. Eventually, the information was leaked to the media, which embarrassed the client and the business. What action could the company have taken to prevent this unethical behavior? - Provide clients with information tracking capabilities - Install anti-virus software to protect the computer network - Use computer passwords to limit access to certain data - Require the employee to submit his/her resignation
Use computer passwords to limit access to certain data.
Kate's coworker Jack is meeting with a very important German client tomorrow. Kate has been to Germany several times, and tells Jack that German businesspeople tend to be very formal and serious in business situations. After learning this information, Jack now knows that he should avoid... - Using humor. - Using titles. - Shaking hands. - Making eye contact.
Using humor
A manufacturer that has 65% of the market share is pressuring its wholesalers to sign an agreement stating that they will not sell competing products. In this situation, the agreement is illegal because it... - Controls resale prices. - Prohibits monopolies. - Violates antitrust laws. - Limits producers' rights.
Violates antitrust laws
An employer may be liable for an employee's tort when the employee's actions occur... - Within normal operating hours. - Under emotional stress. - Within the scope of his/her employment. - Without the employer's knowledge.
Within the scope of his/her employment
Holding a telephone conference call is an efficient way for multiple employees to communicate at the same time when they... - Work in different cities. - Require visual aids for discussion. - Perform different job functions. - Lack text messaging capabilities.
Work in different cities
Which of the following is a question that a salesperson is most likely to ask during the reaching closure phase of a sale: - How can I help you today, Mrs. Watson? - Will you be using the printer to fax and copy documents? - Would you like to use your credit card to pay for the camera? - Would you like me to show you the features of the boat, Mr. Conrad?
Would you like to use your credit card to pay for the camera?
