Digital Ads
A/B testing reality
3-5 ads
Add as many sitelinks as you can
8-10
Up to how many characters can each description field have?
90
Ad Extensions
A feature that shows extra business information with your ad, like an address, phone number, store rating or more website links
Broad match
A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics.
Phrase match
A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after
Squeeze page
A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.
How Ad Rank determines your ad position
Ad rank threshold Bid Context of query Ad extensions impact Auction-time ad quality
Organic Ads
Ads that go through podcast social media or a YouTube channel
Which of the following is a core benefit of Google Ads automated bidding
Auction-time bidding
Match each autobidding strategy to the right campaign goal
Conversions - Target CPA. Traffic - Maximize clicks. Visibility - Target Outranking Share. Revenue - Target ROAS.
Flexibility
Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
Which part of a Search ad isn't automatically generated by Dynamic Search Ads
Description line
Extension example
Drive store sales: Free pickup in store; no lines at checkout Online conversions: 365-day returns; free shipping over $25; 24/7 customer service Brand awareness: Zero-waste policy; organic material only
Sales
Encourage customers to complete a purchase
ad quality
Expected click through rate, Landing page experience, Ad relevance.
What main factors of Quality Score
Expected click through, Landing page Quality, Ad relevance.
Leads
Gather contact detail through a sign up page
Web traffic
Get more customers to learn about your new products
Auction-time ad quality
Google Ads also looks at how relevant and useful your ad and the website it links to are to the person who'll see it. Quality Score is an aggregated estimate of our assessment of the quality of your ad.
How does Google Ads generate responsive search ads
Google Ads mixes and matches headlines and description lines that have been provided
How does Google Ads generate responsive search ads?
Google ads creates them based on existing high performing ad copy
Which are the three required parts of a text ad?
Headline, Description, and URL
Company name should not be
In the ad space. They see the company name in the URL most of the time. ex www.mycompany.com
Ad extensions
Include even more information with your ads, such as location details, links to pages on your website, and your phone number.
Performance
Increase ad group performance by attracting additional clicks and conversions that your existing text ads aren't capturing.
Benefits of sitelinks
Increased engagement:, More conversions, Easy to manage
Broad match modified
It gives more control than broad match and more freedom than phrase match. It works by adding a '+' sign in front of words in a keyword phrase when the match type is selected as broad.
Common Negative keywords
Jobs, Salary, Free, Ideas, How to
KPIs
Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by when.
Finding the right customer search
Keyword
Negative keywords
Keywords that prevent an ad from showing up when specific terms are present.
Interuption marketing
Marketing that interrupts your life in a way to advertise to you
Google manager account
Master account that holds multiple accounts
Quality Score
Quality Score is a metric used by Google, Yahoo!, and Bing that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.
Reach
Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms.
Device Targeting
Reach your customers on any device, including desktops, tablets, and smartphones.
benefits of responsive search ads?
Relevance, Flexibility, Reach, Performance
Which attributes describe a good landing page experience
Relevant and original content Easy to navigate Transparent about the client's business
RLSA
Remarketing lists for search ads
A/B split testing
Running multiple ads to see witch one works better
Relevance
Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers.
Which ad extensions can serve automatically
Sitelink, callout, and structured snippets
Ad rank threshold
To help ensure high-quality ads, we set minimum quality thresholds that an ad must achieve to show in a particular ad position.
keyword planner
Tool that provides relevant key phrase ideas and traffic estimates.
Google Analytics
Tracks website visits (referred to as sessions), where they came from, what search queries (or keywords) they used, how long they stayed, how many pages they viewed and what sort of activity they engaged in while on site.
Exact match theory
Type the exact keywords for search to show up
Ad extensions impact
When you create your ad, you have the option to add extra information to your ad, such as a phone number, or more links to specific pages on your site. These are called ad extensions. Google Ads estimates how extensions and other ad formats you use will impact your ad's performance.
Bid
When you set your bid, you're telling Google Ads the maximum amount you're willing to pay for a click on your ad. You often actually end up paying less, and you can change your bid at any time.
Context of query
With the ad auction, context matters. When calculating Ad Rank, we look at the search terms the person has entered, the person's location at the time of the search, the type of device they're using (e.g., mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that show on the page, and other user signals and attributes.
What's the Google Ads Performance Planner
With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns,
tip 1
You can provide up to 15 headlines and four descriptions for a single responsive search ad. And Google Ads will automatically show different combinations depending on the search query.
Bidding and budget settings
Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.
Locations and language Targeting
Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.
Landing Page
a single web page that appears in response to clicking on a search engine optimized search result.
In Market audiences
are actively researching the products or services you offer and who we've inferred are in-market to buy them, including those thinking of buying from other places.
CTR
click through rate
bid strategy
controls the manner in which you pay for users to interact with your ads.
Ad copy
convincing them to come to the website
CPA marketing
cost per action marketing,
CPL
cost per lead
Similar Audiences for Search
new customers that share the behaviors and characteristics of your remarketing audience segments
PPC SEM SEO
pay per click Search engine manager Search engine optimizer
Conversion rate
percentage of consumers who buy a product after viewing it
Affinity Audiences
qualified interest in a given topic, allowing you to access the people your product or service will most likely matter to.
ROAS
return on ad spend
AD copy
the main text of a clickable advertisement