Digital Ads

A/B testing reality

3-5 ads

Add as many sitelinks as you can

8-10

Up to how many characters can each description field have?

90

Ad Extensions

A feature that shows extra business information with your ad, like an address, phone number, store rating or more website links

Broad match

A keyword option that allows your ad to show when someone searches for that keyword, variations of it, as well as other related topics.

Phrase match

A keyword setting that allows your ad to show only when someone's search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after

Squeeze page

A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.

How Ad Rank determines your ad position

Ad rank threshold Bid Context of query Ad extensions impact Auction-time ad quality

Organic Ads

Ads that go through podcast social media or a YouTube channel

Which of the following is a core benefit of Google Ads automated bidding

Auction-time bidding

Match each autobidding strategy to the right campaign goal

Conversions - Target CPA. Traffic - Maximize clicks. Visibility - Target Outranking Share. Revenue - Target ROAS.

Flexibility

Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.

Which part of a Search ad isn't automatically generated by Dynamic Search Ads

Description line

Extension example

Drive store sales: Free pickup in store; no lines at checkout Online conversions: 365-day returns; free shipping over $25; 24/7 customer service Brand awareness: Zero-waste policy; organic material only

Sales

Encourage customers to complete a purchase

ad quality

Expected click through rate, Landing page experience, Ad relevance.

What main factors of Quality Score

Expected click through, Landing page Quality, Ad relevance.

Leads

Gather contact detail through a sign up page

Web traffic

Get more customers to learn about your new products

Auction-time ad quality

Google Ads also looks at how relevant and useful your ad and the website it links to are to the person who'll see it. Quality Score is an aggregated estimate of our assessment of the quality of your ad.

How does Google Ads generate responsive search ads

Google Ads mixes and matches headlines and description lines that have been provided

How does Google Ads generate responsive search ads?

Google ads creates them based on existing high performing ad copy

Which are the three required parts of a text ad?

Headline, Description, and URL

Company name should not be

In the ad space. They see the company name in the URL most of the time. ex www.mycompany.com

Ad extensions

Include even more information with your ads, such as location details, links to pages on your website, and your phone number.

Performance

Increase ad group performance by attracting additional clicks and conversions that your existing text ads aren't capturing.

Benefits of sitelinks

Increased engagement:, More conversions, Easy to manage

Broad match modified

It gives more control than broad match and more freedom than phrase match. It works by adding a '+' sign in front of words in a keyword phrase when the match type is selected as broad.

Common Negative keywords

Jobs, Salary, Free, Ideas, How to

KPIs

Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by when.

Finding the right customer search

Keyword

Negative keywords

Keywords that prevent an ad from showing up when specific terms are present.

Interuption marketing

Marketing that interrupts your life in a way to advertise to you

Google manager account

Master account that holds multiple accounts

Quality Score

Quality Score is a metric used by Google, Yahoo!, and Bing that influences ad rank and cost per click of ads. To determine the position of the ad on a search engine, each ad is allocated using a process which takes into account the bid and the Quality Score.

Reach

Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms.

Device Targeting

Reach your customers on any device, including desktops, tablets, and smartphones.

benefits of responsive search ads?

Relevance, Flexibility, Reach, Performance

Which attributes describe a good landing page experience

Relevant and original content Easy to navigate Transparent about the client's business

RLSA

Remarketing lists for search ads

A/B split testing

Running multiple ads to see witch one works better

Relevance

Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers.

Which ad extensions can serve automatically

Sitelink, callout, and structured snippets

Ad rank threshold

To help ensure high-quality ads, we set minimum quality thresholds that an ad must achieve to show in a particular ad position.

keyword planner

Tool that provides relevant key phrase ideas and traffic estimates.

Google Analytics

Tracks website visits (referred to as sessions), where they came from, what search queries (or keywords) they used, how long they stayed, how many pages they viewed and what sort of activity they engaged in while on site.

Exact match theory

Type the exact keywords for search to show up

Ad extensions impact

When you create your ad, you have the option to add extra information to your ad, such as a phone number, or more links to specific pages on your site. These are called ad extensions. Google Ads estimates how extensions and other ad formats you use will impact your ad's performance.

Bid

When you set your bid, you're telling Google Ads the maximum amount you're willing to pay for a click on your ad. You often actually end up paying less, and you can change your bid at any time.

Context of query

With the ad auction, context matters. When calculating Ad Rank, we look at the search terms the person has entered, the person's location at the time of the search, the type of device they're using (e.g., mobile or desktop), the time of the search, the nature of the search terms, other ads and search results that show on the page, and other user signals and attributes.

What's the Google Ads Performance Planner

With this tool, you can explore forecasts for your upcoming monthly, quarterly, and annual budgets for current campaigns,

tip 1

You can provide up to 15 headlines and four descriptions for a single responsive search ad. And Google Ads will automatically show different combinations depending on the search query.

Bidding and budget settings

Your bid strategy controls how you pay for users to interact with your ads. Your bid limit is the most that you'll pay per click for ads in an ad group, and your budget is the average amount that you're comfortable spending each day on your campaign. The budget that you choose is entirely up to you, and you can adjust it at any time.

Locations and language Targeting

Your campaign's ads are eligible to show to customers in particular locations, or to customers who've chosen your selected language as their browser's language setting.

Landing Page

a single web page that appears in response to clicking on a search engine optimized search result.

In Market audiences

are actively researching the products or services you offer and who we've inferred are in-market to buy them, including those thinking of buying from other places.

CTR

click through rate

bid strategy

controls the manner in which you pay for users to interact with your ads.

Ad copy

convincing them to come to the website

CPA marketing

cost per action marketing,

CPL

cost per lead

Similar Audiences for Search

new customers that share the behaviors and characteristics of your remarketing audience segments

PPC SEM SEO

pay per click Search engine manager Search engine optimizer

Conversion rate

percentage of consumers who buy a product after viewing it

Affinity Audiences

qualified interest in a given topic, allowing you to access the people your product or service will most likely matter to.

ROAS

return on ad spend

AD copy

the main text of a clickable advertisement