Digital Identity Module 12 Flash Cards

How is it that estimated quintillions of bytes of information can be generated in one day?

"Doubling of computer processing power every 18-24 months, ... billions of devices that collect and transmit data, storage devices and data centers that make it cheaper and easier to keep the data from these devices, greater bandwidth to move that data faster, and more powerful and sophisticated software to extract information from this mass of data".

What are some of the companies that were involved in legal battles with the United States Government during Snowden?

Apple, Microsoft, and Yahoo.

The CEO of Ring is using _______ to market his product. He preaches that the mission of his company is to _______.

Fear, Decrease crime

Describe the Autonomy Trap phenomenon.

Large companies using lots of data collected on others to put together an exact profile on the consumer's personality, behaviors, and psychological status. This can also contain data on emotional tendencies, insecurities, fears, and even sexual orientation.

What is a Privacy Paradox?

A discrepancy between how users say they feel about their privacy and their actual actions.

What is Predictive Policing?

A system by which algorithms analyze a massive amount of statistical information to predict and therefore prevent crime.

How did Snowden affect American Consumer trust? How did it affect overseas trust?

American Consumers became wary and distrusting of the companies who appeared in news articles relating to Snowden. Overseas customers developed a market resistance.

What was the Equifax breach and how did it affect American consumers?

It compromised identity information of almost 146 million Americans. It made people realize how much of their personal data moves around without their control, and yet can affect them.

How has the definition of "Personally Identifiable Information" changed over time?

It has become more in line with things unique to each person such as a social security numbers and account numbers. Rather than information that may not be unique but can also be used to identify someone who is meant to be anonymous.

Do laws surrounding notification of data breeches have an impact on the privacy situation?

Yes, it forces organizations to focus on how they can protect personal data which is reinforced by exposure to public and private enforcement litigation.