Dog, Star, Question Mark and Cash Cow- Final Exam

Dog

Low growth potential and a small market share

Question Mark

Low market share in a high-growth industry

Dog

Low market share, low market growth

Star

Protect existing market share by reinvesting earnings

Question Mark

Rapid growth but poor profit

Question Mark

Without cash support, they eventually become dogs.

Cash Cow

Basic strategy is to maintain market dominance

Star

High market share, high growth

Cash Cow

High market share, low market growth

Star

Fast-growing market leader