Dog, Star, Question Mark and Cash Cow- Final Exam
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Dog
Low growth potential and a small market share
Question Mark
Low market share in a high-growth industry
Dog
Low market share, low market growth
Star
Protect existing market share by reinvesting earnings
Question Mark
Rapid growth but poor profit
Question Mark
Without cash support, they eventually become dogs.
Cash Cow
Basic strategy is to maintain market dominance
Star
High market share, high growth
Cash Cow
High market share, low market growth
Star
Fast-growing market leader