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A ____ is information, generally unknown to the public, that a company has taken strong measures to keep confidential. a. patent b. trade secret c. copyright d. trademark

B

A(n) ____ is a logo, package design, phrase, sound, or word that enables a consumer to differentiate one company's products from another's. a. trade secret b. trademark c. watermark d. earmark

B

. An approach to ethical decision making that states you should choose the action or policy that has the best overall consequences for all people who are directly or indirectly affected is the ____ approach. a. common good b. fairness c. utilitarian d. virtue ethics

C

An approach to ethical decision making that is based on a vision of society as a community whose members work together to achieve a common set of values and goals is the ____ approach. a. virtue ethics b. utilitarian approach c. fairness d. common good

D