E-business Management- Ch.7 Social, Mobile, and Local Marketing
What is the leading mobile retailer in the United States?
Amazon
What involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?
Amplification
What includes status updates, app activity, and likes?
Facebook News Feeds
What is the leading location-based marketer?
What accounts for the most time people spend using a mobile device?
Listening to music
What are displayed in users' News Feeds?
Mobile ads
In 2016, Google is expected to generate almost $15 billion in mobile ad revenues. What is dominated by Google?
Mobile advertising
What percentage of Facebook's monthly active users access Facebook via a mobile device at least some of the time.
Over 90%
Ads that appear in a Facebook user's News Feeds are called what?
Page Post Ads
Brand pages on Facebook typically attract more visitors than a [....]?
brand's website
Engagement involves using a variety of tools to encourage users to interact with [...]? and [...]?
content and brand
E-mail, SMS texts, and Snapchat are examples of [....]? AND It refers to those forms of social sharing that occur off the major social networks, through alternative communication tools.
dark social
The ratio of impressions to fans is a measure of [....]? OR The number of people exposed to pins is a measure [....]?
fan acquisition
What are features of both Pinterest and Twitter?
hashtags
It is expected that by 2020, [...]? will account for almost 50% of all e-commerce in the retail and travel industries. Smartphones are the fastest growing and largest source of [...]? revenues.
m-commerce
Like button allows Facebook to track user behavior on other sites and then sell the information to [...]?
marketers
Search engine advertising accounts for the most [.....]?
mobile ad spending
Over 80% of Facebook's ad revenue is generated by its [....]?
mobile audience
By 2018, it is estimated that advertisers will be spending $70 billion on [....]? It is also the fastest growing form of online marketing, in 2016, spending on [....]? will comprise over 60% of the amount spent on all types of online marketing, and a substantial part of [....]? should be counted as social marketing. *Hint the [....]? are the same words.
mobile marketing
Google generates almost two-thirds of all [......]?
mobile search ad spending
Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are [....]?
not friends
By 2016, it is expected that spending on mobile marketing will surpass the amount spent on local [....]? OR In 2016, mobile marketing will be about 65% of all [....]?
online marketing
What is another term for amplification?
reach
Facebook's mobile ad revenues are its fastest growing [....]?
revenue stream
What is the leading location-based mobile ad format?
search ads
What refers to the number of interactions among members of a group and reflects the "connectedness" of the group, even if these connections are forced on users?
social density
The following are true about [....]?: The top seven social networks account for over 90% of all visits, social marketing differs markedly from traditional online marketing, and in social marketing, business cannot tightly control their brand messaging.
social marketing
According to a recent National Federation of Retailers survey, consumers are more likely to use [...]? rather than smartphones for all of the following: research products, purchase products, and check for in-store availability.
tablets
Location-based mobile marketing is currently a small part of the online marketing universe, but is expected to [...]? over the next five years
triple
Pinterest's visitors are predominantly [...]?
women
Companies are not permitted to collect personal information from children under the age of [...]? without parental consent.
13
Twitter is a micro-blogging social network site that allows users to send and receive [....]?
140-character messages
The second most popular social network in terms of average minutes per visitor is [...]?
Tumblr
Visitors spend more time on [...]? than any other social network site. AND It is also the top app in terms of both audience size and share of time spent.
What example can be an amplification step in the social marketing process?
Encouraging users to click a Like button.
What is the most popular use for mobile devices?
Entertainment
In 2016, Millennials represent 70% of [...]? monthly active U.S. users.
Snapchat's
Google uses [....]? for cars to build a global database of wireless access points and their geographic locations.
Street View
