E-Commerce Graded Quiz Unit 6

The specific steps (stages) of the control cycle are in the following order : Select one: a. 1) Planning, 2) Realization and monitoring, 3) Target agreement, 4) Reporting, 5) Communication, 6) Actions and monitoring, and 7) Deviation analysis and forecast. b. 1) Planning, 2) Target agreement, 3) Reporting, 4) Realization and monitoring, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. c. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring. d. 1) Target agreement, 2) Planning, , 3) Reporting, 4) Deviation analysis and forecast, 5) Communication, 6) Actions and monitoring, and 7) Realization and monitoring. e. 1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Communication, 5) Actions and monitoring 6) Reporting, and 7) Deviation analysis and forecast.

1) Target agreement, 2) Planning, 3) Realization and monitoring, 4) Reporting, 5) Deviation analysis and forecast, 6) Communication, and 7) Actions and monitoring.

An effective website presence can contribute to marketing communications by: 1. Providing product information 2. Gaining access to heretofore unknown buying influences 3. Providing a forum for uncontrolled information of the company 4. Projecting a favorable corporate image 5. All of the above Select one: a. 1 and 2 b. 2, 3, and 4 c. 1, 2, and 4 d. 1, 3, and 4 e. 5

1, 2, and 4

Intermediaries in a distribution process provide the following functions: 1. Adjusting discrepancies of assortments 2. Facilitating individualized bargaining 3. Routinize transactions 4. Structuring information 5. All of the above Select one: a. 1, 2, and 3 b. 2, 3, and 4 c. 1, 3, and 4 d. 3 and 4 e. 5

1, 3, and 4

The efforts of technology on distribution, networks, and processes include: 1. Eliminating the effect of distance 2. Highlights the effect of different time zones 3. Homogenizing time 4. Making location non-relevant 5. All of the above Select one: a. 1, 3, and 4 b. 2, 3, and 4 c. 1, 2, and 4 d. 3 and 4 e. 5

1, 3, and 4

'Hits' on site divided by people aware of the site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

Attractability efficiency

People aware of the site divided by people with web access is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

Awareness efficiency

The measurement of how effective an organization is able to make web-surfers aware of a particular site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency

Awareness efficiency

Active visitors divided by 'hits' on site is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

Contact efficiency

Converting a site 'hit' to a converting event is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency

Contact efficiency

Purchases divided by active visitors is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency e. Conversion

Conversion

Job recruiting sites are examples of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching

Homogenization of time and searching

Online learning is an example of e-commerce's effect of: Select one: a. Elimination of distance and routinization b. Elimination of distance and searching c. Homogenization of time and sort/re-sorting d. Homogenization of time and routinization e. Homogenization of time and searching

Homogenization of time and sort/re-sorting

The course of action of: Order Sending an invoice Payment Delivery after payment Confirmation. Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card

Payment per cash in advance

The course of action of: Order Clearance Delivery Confirming invoice Is best described as: Select one: a. Payment per invoice b. Payment per cash in advance c. Payment per cash on delivery d. Payment per debit note e. Payment per credit card.

Payment per debit note

YouTube is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising

Popular culture

Effective calls to actions are most closely described as: Select one: a. Comprehensive CTAs b. Powerful CTAs c. Site-wide CTAs d. Efficient CTAs

Powerful CTAs

The capacity to turn purchasers into returning purchasers is most closely described as: Select one: a. Contact efficiency b. Attractability efficiency c. Retention efficiency d. Awareness efficiency

Retention efficiency

The letters, "BB&T" on a prominent building in a city where this bank has a business presence is an example of the following way of developing customer loyalty: Select one: a. Signs, logos, or brands b. Word of mouth c. Popular culture d. Advertising

Signs, logos, or brands

A major bank has an application where customers can see their balances in their checking accounts, the positions in their brokerage accounts, and the mortgage loan balances. This would be an example of the following type of web attractor: Select one: a. The club b. The gift shop c. The freeway intersection or portal d. The customer service center

The customer service center

A web site that specializes in determining (primarily for Americans) the ancestry of its visitors would be an example of the following type of web attractor: Select one: a. The club b. The gift shop c. The freeway intersection or portal d. The customer service center

The freeway intersection or portal

An online bookstore hosts an application on its website is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories

Using the web to make tangible, the intangible

Confirming e-mails, sent after new customer enrollment is an example of: Select one: a. Using the web to provide evidence b. Using the web to make tangible, the intangible c. Using the web to provide sampling d. Using the web to multiply memories

Using the web to provide evidence

It [________] to imitate an advanced customer service application. Select one: a. is easy b. takes some effort c. is costly d. is impossible

is costly

It [________] to imitate a corporate brochure. Select one: a. is easy b. takes some effort c. is costly d. is impossible

is easy

It [________] to imitate a search engine. Select one: a. is easy b. takes some effort c. is costly d. is impossible

takes some effort