E-Commerce Quiz #1

As of the start of this course, which company had the largest market cap?

Amazon (AMZN)

Which of the following is NOT a primary activity in a firm value chain?

Finance / Accounting

Which of the following involves a company giving away a certain level of product services without charge, but then charging a fee for further levels/capabilities of the product or service?

Freemium strategy model

Which of the following is NOT a typical variation of the e-tailer business model?

Market Creator

( ) technologies are technologies that enable the incremental improvement of products and services.

Sustaining

Interactivity in the context of e-commerce provides which of the following functionalities?

The enabling of two-way communication between consumer and merchant

True or False: A TAM is always larger than a SAM?

True

E-commerce is available just about everywhere and at anytime. This is known as:

Ubiquity

Business-to-Consumer (B2C) e-commerce in the United States:

has grown double-digit rates between 2010 and 2018

All of the following are examples of Web 2.0 sites and applications EXCEPT:

Auction Sites

In e-commerce, CTR refers to

Click Through Rate

Which element of the business model most likely contains references to the presence of substitute products in the market?

Competitive environment

The existence of the following factors for a company may likely lead to a competitive advantage EXCEPT:

Having fewer products

Which of the following BEST refers to any disparity in relevant market information among parties in a transaction?

Information Asymmetry

Which of the following is NOT a unique feature of e-commerce technology?

Information asymmetry

Which of the following is NOT a characteristic of a perfect competitive market?

It is highly regulated

Which of the following is NOT typically a key element of an elevator pitch?

Legal Structure

What is typically the primary revenue model for an e-distributor?

Sales

True or false? The fact that e-commerce is conducted based on universal standards decreases search costs for consumers.

True

A ( ) is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

Value web