E-Commerce Quiz #1
As of the start of this course, which company had the largest market cap?
Amazon (AMZN)
Which of the following is NOT a primary activity in a firm value chain?
Finance / Accounting
Which of the following involves a company giving away a certain level of product services without charge, but then charging a fee for further levels/capabilities of the product or service?
Freemium strategy model
Which of the following is NOT a typical variation of the e-tailer business model?
Market Creator
( ) technologies are technologies that enable the incremental improvement of products and services.
Sustaining
Interactivity in the context of e-commerce provides which of the following functionalities?
The enabling of two-way communication between consumer and merchant
True or False: A TAM is always larger than a SAM?
True
E-commerce is available just about everywhere and at anytime. This is known as:
Ubiquity
Business-to-Consumer (B2C) e-commerce in the United States:
has grown double-digit rates between 2010 and 2018
All of the following are examples of Web 2.0 sites and applications EXCEPT:
Auction Sites
In e-commerce, CTR refers to
Click Through Rate
Which element of the business model most likely contains references to the presence of substitute products in the market?
Competitive environment
The existence of the following factors for a company may likely lead to a competitive advantage EXCEPT:
Having fewer products
Which of the following BEST refers to any disparity in relevant market information among parties in a transaction?
Information Asymmetry
Which of the following is NOT a unique feature of e-commerce technology?
Information asymmetry
Which of the following is NOT a characteristic of a perfect competitive market?
It is highly regulated
Which of the following is NOT typically a key element of an elevator pitch?
Legal Structure
What is typically the primary revenue model for an e-distributor?
Sales
True or false? The fact that e-commerce is conducted based on universal standards decreases search costs for consumers.
True
A ( ) is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
Value web
