E-Commerce Test 1

E-commerce can be aid to have begun in:

1995

View-through rate measures the _____ response rate to an ad.

30-day

Which of the following is the top online retailer ranked by online sales?

Amazon

A _____ is a repository of customer information that records all of the contacts that a customer has with a firm and generates a customer profile available to everyone in the firm with a need to know the customer.

CRM system

Which of the following authorizes the creation of a second-level domain on the Internet where all Web sites have to declare they contain no material harmful to children?

Dot Kids Act

________ create and sell access to digital electronic markets

E-procurement firms

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Mobile e-commerce

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

Notice/Awareness

Which of the following is not one of the advantages of online advertising?

Online costs versus benefits are well established and understood.

Which of the following statements about the Internet's impact on marketing is not

The Internet has decreased the impact of brands.

Amazon's "one-click" purchase capability is an example of using _____ to enhance sales.

Web site functionality

Stickiness is an important attribute for which revenue model?

advertising revenue model

Which of the following protects original forms of expression in a tangible medium?

copyright law

Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:

cybersquatting.

Which of the following types of online market segmentation and targeting involves using age, ethnicity, religion, ect.?

demographic

The business model of e-distributors is quite similar to that of:

e-tailers

The most expensive form of online advertising on a per thousand viewer basis is a(n):

exclusive sponsorship arrangement.

The marketing technique know as _____ involves merchants offering products or services for a very low price for a short period of time.

flash marketing

Which of the following is not a unique feature of e-commerce technology?

global broadcasting

Which of the following is the top concern of Internet users about purchasing online?

inability to see and touch before buying

Which of the following is one of the three primary societal issues related to e-commerce?

individual privacy

In modeling online consumer behavior, consumer skills refer to the:

knowledge consumers have about how to conduct online transactions.

The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:

legal in the United States but illegal in Europe.

A business document that specifically details how you plan on selling your product and find new customers is called a:

market strategy

In _____ advertising, companies pay for ads to be places dynamically on any participating Web site that the search engine determines is appropriate.

network keyword

In general, the key to becoming a successful content provider is to:

own the content being provided

In the "bow-tie" analogy of the structure of the Web, "tendrils" are:

pages that neither link to nor are linked from the center.

Which of the following allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years?

patent law

All of the following are business models employed by the music industry except:

peer-to-peer streaming

Conversion rate is a measure of the:

percentage of visitors who become customers.

Google's Gmail advertising has raised concerns about which of the following issues?

privacy

Direct e-mail marketing refers to marketing e-mails sent to:

recipients who have expressed an interest in receiving messages from that advertiser.

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Which of the following forms of online advertising typically has the highest click-through rate?

search engine keyword purchase

Which of the following is an example of an indirect reference group?

social class

All of the following are traditional online marketing tools except:

social marketing

Toyota's use of the Internet to target Hispanic customers is an example of targeting a specific:

subculture

Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?

the Collective Utilitarian principle

Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?

the Slippery Slope

Interactivity in the context of e-commerce can be described as:

the enabling of two-way communication between consumer and merchant.

The existence of a large number of competitors in any one market segment may indicate:

the market is saturated.

E-commerce can be defined as:

the use of the Internet and the Web to transact business.

If you want to determine the size of your Web sites's audience, the metric you will use for the most accurate measurement will be:

unique visitors

Network externalities are related to which of the following features of e-commerce technology?

universal standards

All of the following are attributes of personalized marketing except:

use of mass media

Which element of the business model addresses the question of why a customer should buy from the firm?

value proposition

A ________ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

value web

A social consequence of the richness of Internet information is:

very persuasive messages might reduce the need for multiple independent sources of information.

Axe's posting of video ads online that were subsequently forwarded and shared by million of Internet users is an example of:

viral marketing

Which of the following is characteristic of the reinvention phase of e-commerce?

widespread adoption of consumer mobile devices