E-Commerce Test 1 Study Guide (Quizzes)
Which element of the business model refers to presence of substitute products in the market?
Competitive Environment
eBay uses all of the following business models except:
Content Provider
Which of the following refers to any disparity in relevant market information among parties in a transaction?
Information asymmetry
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following is an example of a company using the content provider model?
Netflix
In general, the key to becoming a successful content provider is to:
Own the content being provided
________ represents the total number of users or customers an e-commerce business can obtain.
Reach
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
Richness
Which of the following refers to the complexity and content of a message?
Richness
All of the following can be considered a precursor to e-commerce except:
The development of the smartphone
Which of the following gives a business model the most credibility with outside investors?
The firm's management team
Which of the following does not use a subscription based revenue model?
A _________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an internet based supply chain management system?
Value Web
The text identifies which of the following years as the year e-commerce began?
1995
Which of the following is an example of e-business?
Amazon's inventory control system
A wealthy individual who invests personal funds in a startup in exchange for an equity share in the business is referred to as an
Angel investor
Which of the following is a leading platform for social e-commerce?
Portals primarily generate revenue in all of the following ways except:
Sales of goods
All of the following statements about e-commerce in the United States in 2020 are true except?
Social e-commerce generated more revenue than mobile e-commerce
In the ________ business model, a web based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
market creator
Above all, e-commerce is a ___________ phenomenon
technology driven
Interactivity in the context of e-commerce provides which of the following functionalities?
the enabling of two way communication between consumer and merchant
The existence of many competitors in any one market segment may indicate:
the market is saturated
The basic value proposition of community providers is:
they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests
Which of the following best describes the early years of e-commerce?
they were a technological success but a mixed business success
Which of the following is not an element of friction free commerce?
transaction costs are high
E-commerce is available just about everywhere and anytime. This is known as:
ubiquity
First movers often fail because:
They lack complementary resources needed to sustain their advantages
Which of the following has not been the subject of concern about its increasing market dominance in 2020-2021?
Netflix
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
Venture capital investors
Which of the following is a characteristic of the consolidation phase of e-commerce?
Brand extension and strengthening becomes more important than creating new brands
Which of the following companies uses a transaction fee revenue model?
E*Trade
Which of the following best defines e-commerce?
Digitally enabled commercial transactions between and among organizations and individuals
Which of the following uses a subscription based sales revenue model?
Dollar Shave Club
Which of the following can be considered synonymous with the term e-commerce?
digital commerce
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
disintermediation
Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:
incubators
Which of the following is not a variation of the e-tailer business model?
market creator
Which of the following is a physical place you visit in order to transact?
marketplace
________ and ________ are typically the most easily identifiable aspects of a company's business model.
value proposition; revenue model
