EComm Ch 1-5 Study Guide

Analysts estimate that by 2026, consumers will be spending around ________ in digital transactions.

$1.7 trillion

In the address http://www.company.com/clients.html, which of the following is the top-level domain?

.com

An IPv4 address is expressed as a:

32-bit number that appears as a series of four separate numbers separated by periods

The address used by a browser to identify the location of content on the Web is called:

A Uniform Resource Locator

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

AWD

All of the following are methods of improving the processing architecture of a website except:

Adding web servers

All of the following are important factors in search engine optimization except:

Adhering to privacy policies

Stickiness is an important attribute for which of the following revenue models?

Advertising revenue model

To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:

An Authorization management system

Which of the following is an example of a violation of integrity with respect to e-commerce security?

An unauthorized person intercepts an online communication and changes its contents.

________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.

Authenticity

________ refers to the ability to ensure that an e-commerce site continues to function as intended.

Availability

Which of the following is not a community provider?

Bluefly

Which of the following is an unfair competitive advantage?

Brand name

________ is a model of computing in which computer processing, storage, software, and other services are provided as a shared pool of virtualized resources over the Internet.

Cloud computing

The primary way a website is able to personalize the content presented to a visitor is through the use of:

Cookies

Which of the following are central directories that list all domain names currently in use for specific domains?

DNS servers

What are the two most important management challenges in building a successful e-commerce presence?

Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

Which of the following types of crowdfunding involves people making contributions to others with no expectation of any return?

Donor-based crowdfunding

Which of the following statements about data breaches, as reported by the Identity Theft Resource Center, is not true?

Employee error was the leading cause of data breaches in 2021.

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

Enable individual customization of the product by consumers.

Which of the following is not one of the basic technological foundations of the Internet?

FTP

A ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network.

Firewall

Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?

Freemium strategy

Which of the following is not a major technology trend in e-commerce in 2022-2023?

Growth of the Internet of Things slows down.

Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:

Incubators

Which dimensions of security are threatened by spoofing attacks?

Integrity and authenticity

________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

JavaScript

Building which of the following is the least expensive path to creating a mobile presence?

Mobile website

All of the following are website design features that annoy customers except:

Multi-browser functionality

________ refers to the ability to ensure that e-commerce participants do not deny their online actions.

Nonrepudiation

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

Packet switching

All of the following are examples of business-to-business (B2B) business models except:

Portals

The Transport Layer of TCP/IP is responsible for which of the following?

Providing communication with the application by acknowledging and sequencing the packets to and from the application

Which of the following is not a major business trend in e-commerce in 2022-2023?

Retail e-commerce revenues exceed B2B e-commerce revenues for the first time.

Which of the following is a simple but powerful method for describing a firm's strengths and weaknesses?

SWOT analysis

Which of the following are Amazon's primary value propositions?

Selection and convenience

All of the following statements about e-commerce in the United States in 2021 are true except:

Social e-commerce generated more revenue than mobile e-commerce.

Which of the following types of e-commerce presence is best suited for creating an ongoing conversation with one's customers?

Social media

________ are the types of information systems capabilities needed to meet business objectives.

System functionalities

In order from beginning to end, the major steps in the SDLC are:

Systems analysis/planning; systems design; building the system; testing; and implementation

Which of the following is the core communications protocol for the Internet?

TCP/IP

All the following statements about symmetric key cryptography are true except:

The Data Encryption Standard is the most widely used symmetric key encryption system.

Which of the following statements about the Web is not true?

The Web is the technology upon which the Internet is based.

Next generation firewalls provide all of the following except: The ability to identify users regardless of the device or IP address.

The ability to automatically update applications on a client computer with security patches.

Which of the following factors is not a significant influence on a company's competitive environment?

The availability of supportive organizational structures

Which of the following is not a concern about IoT?

The falling cost of sensors

A perfect market is one in which:

There are no competitive advantages or asymmetries because all firms have equal access to all the factors to production.

Which of the following is not true about the use of apps?

Users still spend more time using mobile browsers than they do using mobile apps.

Which of the following is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using Internet technology.

Value web

The major technologies used with wireless local area networks are:

Wi-Fi and Bluetooth

A(n) ________ enables documents to be written collectively and collaboratively.

Wiki

Which of the following companies was the target of what is believed to be the largest breach at a single company in history?

Yahoo

Which of the following is an example of a violation of your online privacy?

Your online purchasing history being sold to other merchants without your consent

Which of the following best defines e-commerce?

digitally enabled commercial transactions between and among organizations and individuals

Which of the following refers to any disparity in relevant market information among parties in a transaction?

information asymmetry

All of the following types of e-commerce are distinguished by the nature of the market relationship rather than the type of technology used except:

mobile e-commerce

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

richness

E-commerce is available just about everywhere and anytime. This is known as:

ubiquity.

Which of the following refers to the practice of researching a product online before purchasing it at a physical store?

webrooming