Editing Final
The ______ works as a short-term attempt to raise awareness of a particular element or promotion within the organization's brand.
campaign
Under the headline, the artist uses some text to inform the readers about the purpose of this graphic. The sentence here, which is similar to the lead of a story, is called ______.
chatter
The idea of framing a photo is to take the raw image and select the most valuable portion of it for publication. To do this, you will engage in ______.
cropping
A random Twitter user whom you don't know posts a rumor that the mayor is having an affair. You should ______.
don't respond, but if you think the person may have information that could be newsworthy, send the Twitter user a direct message asking for clarification
A standalone photo with a caption that notes, "For the full story, see B1 in sports," is an example of a jump line
false
Good PR is shoot-from-the-hip PR.
false
If you can't lure new visitors, you'll be fine as long as you retain old visitors.
false
Impersonal news releases or pitches work just as well as personalized ones
false
Impersonal news releases or pitches work just as well as personalized ones.
false
Photographs are not good at conveying emotion, or evoking a sense of feeling from your readers.
false
Stories like the "Son of Sam" murders are not of interest to readers and coverage should be minimal.
false
The modular design approach requires designers to construct their elements in triangular shapes.
false
The palindrome principle states that the closer things are to one another, the more likely the eye will see them as collective.
false
What is NOT a good tip to improve visitor experience to your site?
lots of pop-up ads that keep the reader on the site longer because they are clearing ads to read copy
Writers who use jargon in public relations _____
make it difficult for certain audiences to understand what they are writing and thus limit their effectiveness in reaching those readers
It is important to know how your site can be used with popular browsers
true
Just because someone posted a piece of information somewhere online, it doesn't mean you want to be associated with it
true
PR must be mutually beneficial as it strengthens long-term relationships between the clients and the audience.
true
The ability to keep in touch with potentially interested audience members at any point in space and time makes social media extremely valuable to all journalistic organizations.
true
The pie chart is a circle that shows what part of a larger whole is represented by each division.
true
The purpose of a process diagram is to explain how something works in a step-by-step fashion. Icons or images represent participants and elements while lines demonstrate motion or sequence.
true
The quality of the lighting, the crispness of the subjects in the frame and the presence of action and reaction all lend something specific to the aesthetics of the shot.
true
The reason hype infests writers' copy comes down to the inability of the writers to effectively explain specific benefits of their organization or differences between their issues and those of others.
true
The rule of thirds helps you organize the content within the frame so that the most important elements receive the highest level of attention.
true
When a photo must stand alone, editors often want a few more lines of text to provide depth and meaning to the image that would traditionally come from a written story that accompanied the image.
true
When you highlight a few words in the middle of the story to create a link, it should be obvious where that link will take you if you click on it.
true
When you work across multiple platforms, including print, web and social media, you need to consider how and where to publish your content.
true
Your audiences want to hear from you as much as you want to hear from them. This means that you want to let them know you're real and that you're paying attention.
true
When someone tweets a reasonable question at you, you should ______.
try to respond in the best way you can
______ combine rich data with graphic arts to make difficult content easier to understand. Although they are based on numbers, they can be creative and interactive. And they allow you to show the readers data in ways in which it makes sense to them.
Data visualizations
Maps are only good representations when they are used close in on small sections of neighborhoods.
False
Reporters can rely on the ______ to seek federal records.
Freedom of Information Act
Which social news site gives users the ability to read content on a wide variety of topics ?
Reditt
In terms of working with photographers, the goals of editors remain exactly the same as working with any other individual on staff: help them figure out what they need to do, help them if they have trouble accomplishing their tasks and help them see what worked well and what didn't once they are done.
True
It is important to know how your site can be used with popular browsers.
True
It's good advice to avoid the extended, chronological boring story and get to the things that have value to the audience.
True
A mugshot is ______.
a simple headshot of a person within a story
What do search engines do?
all of the above
Links provide great opportunities for you to integrate interactivity and additional information into your site. What's a good tip to help you decide how to use links to your advantage?
all of these
To help reporters learn a lot about a topic that matters to the readers, editors often assign them to specialized areas of coverage called beats. What is a good example of a beat that an editor might assign to a reporter?
all of these
Use a close-up shot when you want to ______.
all of these
What are some basic things a graphic should do?
all of these
What are some helpful tips for using Twitter?
all of these
What are some key tips on how to reach, retain and develop an audience?
all of these
What is a type of event that often draws the interest of readers and satisfies their surveillance need?
all of these
What is a way that an editor can reshape the focus of copy to stimulate readers?
all of these
What's an example of a data set that can help you understand your readership?
all of these
Which is a question you will want to ask before selecting a color or background?
all of these
Which term may appear in many definitions of public relations?
all of these
White space is ______.
an integral part of design that allows pieces to breathe
The imaginary line where the base of your text sits is known as the ______.
baseline
What color text on what color background remains the standard for readability?
black on white
The goal of any organization is to define itself positively in the eyes of the public and differentiate itself from other organizations within its field. To do this, organizations seek to establish an identity that allows audiences to recall their products, goods or services in a specific way, relying on key terms or unique identifiers. This entire process will lead to the organization's ______.
brand
What is NOT a design consideration for color and background?
breakfast test
Traditional newspaper fonts tend to be anywhere from ______.
8.5 to 10.5 points
News-based journalists should do their best to avoid taking sides in their reporting and writing. This is called ______.
Balence
These graphics provide you with another good way to make figures clearer. Many computer programs offer you the ability to translate numbers into various types of ______, based on the type of data involved. People often have difficulty with numbers, but they tend to understand them better in a visual form
Charts
Is public relations the same thing as journalism?
No, public relations mixes the information-provision elements of news writing along with the advocacy and salesmanship of advertising.
What is public relations?
Public relations serves as a conduit between organizations that want to reach specific audiences with important information and audiences that will benefit from that information
An organization relies on its brand to shape shorter-term efforts to reach audience members on specific topics.
True
Any three colors that are side-by-side on a 12-part color wheel exist in harmony and are said to be ______
analogous
You need to have the big picture in view ______ you worry about the micro-level editing.
before
These graphics provide you with another good way to make figures clearer. Many computer programs offer you the ability to translate numbers into various types of ______, based on the type of data involved. People often have difficulty with numbers, but they tend to understand them better in a visual form.
charts
Under the headline, the artist uses some text to inform the readers about the purpose of this graphic. The sentence here, which is similar to the lead of a story, is called ______
chatter
What is an embargo?
content needs to be held back from the public until a certain point in time
What is NOT a basic thing a graphic should do?
distort information
______ is about who gets how much space or where each source is placed in the story
fairness
"MKEPD, SHDPT, TSA confirm 3rw crash d/t 4I snow & MKE apt to close @ appx. 5pm; I94, 41, 45 +1h TT d/t weather crashes" is a great tweet.
false
"Sunshine Laws" help reporters gather documents from private individuals and companies
false
A standalone photo with a caption that notes, "For the full story, see B1 in sports," is an example of a jump line.
false
Getting visitors to your site once is great. Getting them to return is tougher to achieve and not as important.
false
Use a medium shot when you want to ______.
focus on an action/reaction sequence between people or within a small group of people
What are some other helpful tips for using Twitter?
give credit
Gestalt is ______.
is a set of principles in visual perception that attempts to help explain why the eye sees certain things the way it does.
Design expert Laura Franz, a faculty member at the University of Massachusetts-Dartmouth, suggests that when considering a body copy font, among your considerations should be: ______.
it should have a generous x-height
If a staff meeting runs long, a boss is being demanding or something else is going poorly in the newsroom, you should ______.
keep that to yourself and be professional
Writers who use jargon in public relations ______.
make it difficult for certain audiences to understand what they are writing and thus limit their effectiveness in reaching those readers
Editors can employ ______ to direct readers to additional information both on and off their website.
none of these
Images can tell stories, but they often need some text to help readers more completely understand them. These are called ______.
none of these
Some press releases use the old printer's mark --30-- or a set of three hashtags ### to indicate ______.
none of these
What is a consideration for an editor tasked for deciding how to play content in a publication?
placement
The purpose of ______ a photo is to pull out details within the frame in a process of fine tuning the image.
sharpening
Editors ______ the comments under the stories they post.
should read
Web quizzes, video games and other similar projects are known as ______ graphics. They allow the participants to test their knowledge, dunk a basketball or engage in a spy mission.
simulative
By having several sections of a ______ with pieces you can click on, you will provide your readers with an opportunity to scan the chronology of a piece or to skip past parts that are of little interest to them.
timeline
An adage often attributed to Winston Churchill holds that tact is the ability to tell someone to go to hell in such a way that the person looks forward to the trip. In other words, it's usually not what you say but how you say it that matters. This concept captures the core of ______ and why it matters to your readers
tone
Bar charts represent numbers with vertical or horizontal columns of color, and they are helpful for your readers when they are looking at a static set of number or trying to visualize quantities.
true
Bubble charts allow you to compare quantities in a simple fashion, akin to the way a bar chart would, or it can be used in a much more complex fashion
true
Bubble charts allow you to compare quantities in a simple fashion, akin to the way a bar chart would, or it can be used in a much more complex fashion.
true
Continuation is the principle which describes the way in which the eye is drawn to move through an object or set of objects due to the way an object is structured.
true
Social media refers to websites, tools and other digital approaches to information sharing among and within social groups.
true
The PR practitioner is judged on the quality of the product the public sees, whether that product is an event or a news release.
true
When the eye sees two shapes that are placed close together and indicate a complete figure, the eye will "imagine" the connection across that open space. This is known as closure.
true
Another term for a long shot is a ______.
wide shot