Editing Final

The ______ works as a short-term attempt to raise awareness of a particular element or promotion within the organization's brand.

campaign

Under the headline, the artist uses some text to inform the readers about the purpose of this graphic. The sentence here, which is similar to the lead of a story, is called ______.

chatter

The idea of framing a photo is to take the raw image and select the most valuable portion of it for publication. To do this, you will engage in ______.

cropping

A random Twitter user whom you don't know posts a rumor that the mayor is having an affair. You should ______.

don't respond, but if you think the person may have information that could be newsworthy, send the Twitter user a direct message asking for clarification

A standalone photo with a caption that notes, "For the full story, see B1 in sports," is an example of a jump line

false

Good PR is shoot-from-the-hip PR.

false

If you can't lure new visitors, you'll be fine as long as you retain old visitors.

false

Impersonal news releases or pitches work just as well as personalized ones

false

Impersonal news releases or pitches work just as well as personalized ones.

false

Photographs are not good at conveying emotion, or evoking a sense of feeling from your readers.

false

Stories like the "Son of Sam" murders are not of interest to readers and coverage should be minimal.

false

The modular design approach requires designers to construct their elements in triangular shapes.

false

The palindrome principle states that the closer things are to one another, the more likely the eye will see them as collective.

false

What is NOT a good tip to improve visitor experience to your site?

lots of pop-up ads that keep the reader on the site longer because they are clearing ads to read copy

Writers who use jargon in public relations _____

make it difficult for certain audiences to understand what they are writing and thus limit their effectiveness in reaching those readers

It is important to know how your site can be used with popular browsers

true

Just because someone posted a piece of information somewhere online, it doesn't mean you want to be associated with it

true

PR must be mutually beneficial as it strengthens long-term relationships between the clients and the audience.

true

The ability to keep in touch with potentially interested audience members at any point in space and time makes social media extremely valuable to all journalistic organizations.

true

The pie chart is a circle that shows what part of a larger whole is represented by each division.

true

The purpose of a process diagram is to explain how something works in a step-by-step fashion. Icons or images represent participants and elements while lines demonstrate motion or sequence.

true

The quality of the lighting, the crispness of the subjects in the frame and the presence of action and reaction all lend something specific to the aesthetics of the shot.

true

The reason hype infests writers' copy comes down to the inability of the writers to effectively explain specific benefits of their organization or differences between their issues and those of others.

true

The rule of thirds helps you organize the content within the frame so that the most important elements receive the highest level of attention.

true

When a photo must stand alone, editors often want a few more lines of text to provide depth and meaning to the image that would traditionally come from a written story that accompanied the image.

true

When you highlight a few words in the middle of the story to create a link, it should be obvious where that link will take you if you click on it.

true

When you work across multiple platforms, including print, web and social media, you need to consider how and where to publish your content.

true

Your audiences want to hear from you as much as you want to hear from them. This means that you want to let them know you're real and that you're paying attention.

true

When someone tweets a reasonable question at you, you should ______.

try to respond in the best way you can

______ combine rich data with graphic arts to make difficult content easier to understand. Although they are based on numbers, they can be creative and interactive. And they allow you to show the readers data in ways in which it makes sense to them.

Data visualizations

Maps are only good representations when they are used close in on small sections of neighborhoods.

False

Reporters can rely on the ______ to seek federal records.

Freedom of Information Act

Which social news site gives users the ability to read content on a wide variety of topics ?

Reditt

In terms of working with photographers, the goals of editors remain exactly the same as working with any other individual on staff: help them figure out what they need to do, help them if they have trouble accomplishing their tasks and help them see what worked well and what didn't once they are done.

True

It is important to know how your site can be used with popular browsers.

True

It's good advice to avoid the extended, chronological boring story and get to the things that have value to the audience.

True

A mugshot is ______.

a simple headshot of a person within a story

What do search engines do?

all of the above

Links provide great opportunities for you to integrate interactivity and additional information into your site. What's a good tip to help you decide how to use links to your advantage?

all of these

To help reporters learn a lot about a topic that matters to the readers, editors often assign them to specialized areas of coverage called beats. What is a good example of a beat that an editor might assign to a reporter?

all of these

Use a close-up shot when you want to ______.

all of these

What are some basic things a graphic should do?

all of these

What are some helpful tips for using Twitter?

all of these

What are some key tips on how to reach, retain and develop an audience?

all of these

What is a type of event that often draws the interest of readers and satisfies their surveillance need?

all of these

What is a way that an editor can reshape the focus of copy to stimulate readers?

all of these

What's an example of a data set that can help you understand your readership?

all of these

Which is a question you will want to ask before selecting a color or background?

all of these

Which term may appear in many definitions of public relations?

all of these

White space is ______.

an integral part of design that allows pieces to breathe

The imaginary line where the base of your text sits is known as the ______.

baseline

What color text on what color background remains the standard for readability?

black on white

The goal of any organization is to define itself positively in the eyes of the public and differentiate itself from other organizations within its field. To do this, organizations seek to establish an identity that allows audiences to recall their products, goods or services in a specific way, relying on key terms or unique identifiers. This entire process will lead to the organization's ______.

brand

What is NOT a design consideration for color and background?

breakfast test

Traditional newspaper fonts tend to be anywhere from ______.

8.5 to 10.5 points

News-based journalists should do their best to avoid taking sides in their reporting and writing. This is called ______.

Balence

These graphics provide you with another good way to make figures clearer. Many computer programs offer you the ability to translate numbers into various types of ______, based on the type of data involved. People often have difficulty with numbers, but they tend to understand them better in a visual form

Charts

Is public relations the same thing as journalism?

No, public relations mixes the information-provision elements of news writing along with the advocacy and salesmanship of advertising.

What is public relations?

Public relations serves as a conduit between organizations that want to reach specific audiences with important information and audiences that will benefit from that information

An organization relies on its brand to shape shorter-term efforts to reach audience members on specific topics.

True

Any three colors that are side-by-side on a 12-part color wheel exist in harmony and are said to be ______

analogous

You need to have the big picture in view ______ you worry about the micro-level editing.

before

These graphics provide you with another good way to make figures clearer. Many computer programs offer you the ability to translate numbers into various types of ______, based on the type of data involved. People often have difficulty with numbers, but they tend to understand them better in a visual form.

charts

Under the headline, the artist uses some text to inform the readers about the purpose of this graphic. The sentence here, which is similar to the lead of a story, is called ______

chatter

What is an embargo?

content needs to be held back from the public until a certain point in time

What is NOT a basic thing a graphic should do?

distort information

______ is about who gets how much space or where each source is placed in the story

fairness

"MKEPD, SHDPT, TSA confirm 3rw crash d/t 4I snow & MKE apt to close @ appx. 5pm; I94, 41, 45 +1h TT d/t weather crashes" is a great tweet.

false

"Sunshine Laws" help reporters gather documents from private individuals and companies

false

A standalone photo with a caption that notes, "For the full story, see B1 in sports," is an example of a jump line.

false

Getting visitors to your site once is great. Getting them to return is tougher to achieve and not as important.

false

Use a medium shot when you want to ______.

focus on an action/reaction sequence between people or within a small group of people

What are some other helpful tips for using Twitter?

give credit

Gestalt is ______.

is a set of principles in visual perception that attempts to help explain why the eye sees certain things the way it does.

Design expert Laura Franz, a faculty member at the University of Massachusetts-Dartmouth, suggests that when considering a body copy font, among your considerations should be: ______.

it should have a generous x-height

If a staff meeting runs long, a boss is being demanding or something else is going poorly in the newsroom, you should ______.

keep that to yourself and be professional

Writers who use jargon in public relations ______.

make it difficult for certain audiences to understand what they are writing and thus limit their effectiveness in reaching those readers

Editors can employ ______ to direct readers to additional information both on and off their website.

none of these

Images can tell stories, but they often need some text to help readers more completely understand them. These are called ______.

none of these

Some press releases use the old printer's mark --30-- or a set of three hashtags ### to indicate ______.

none of these

What is a consideration for an editor tasked for deciding how to play content in a publication?

placement

The purpose of ______ a photo is to pull out details within the frame in a process of fine tuning the image.

sharpening

Editors ______ the comments under the stories they post.

should read

Web quizzes, video games and other similar projects are known as ______ graphics. They allow the participants to test their knowledge, dunk a basketball or engage in a spy mission.

simulative

By having several sections of a ______ with pieces you can click on, you will provide your readers with an opportunity to scan the chronology of a piece or to skip past parts that are of little interest to them.

timeline

An adage often attributed to Winston Churchill holds that tact is the ability to tell someone to go to hell in such a way that the person looks forward to the trip. In other words, it's usually not what you say but how you say it that matters. This concept captures the core of ______ and why it matters to your readers

tone

Bar charts represent numbers with vertical or horizontal columns of color, and they are helpful for your readers when they are looking at a static set of number or trying to visualize quantities.

true

Bubble charts allow you to compare quantities in a simple fashion, akin to the way a bar chart would, or it can be used in a much more complex fashion

true

Bubble charts allow you to compare quantities in a simple fashion, akin to the way a bar chart would, or it can be used in a much more complex fashion.

true

Continuation is the principle which describes the way in which the eye is drawn to move through an object or set of objects due to the way an object is structured.

true

Social media refers to websites, tools and other digital approaches to information sharing among and within social groups.

true

The PR practitioner is judged on the quality of the product the public sees, whether that product is an event or a news release.

true

When the eye sees two shapes that are placed close together and indicate a complete figure, the eye will "imagine" the connection across that open space. This is known as closure.

true

Another term for a long shot is a ______.

wide shot