Email Marketing
What are the format types of a marketing email?
1.Plain text 2.HTML 3.Rich Media
Spam
Junk email
Opt-out
Received emails until indicate otherwise
Why use email marketing?
-Announcements -Newsletters -Suggestion selling -Reminder service
What are the advantages of email marketing?
-Cost effective -Timely -Personalized/targeted messages -Can track user engagement
What are the disadvantages of email marketing?
-Hard to manage customer lists -Undeliverable email -Low effectiveness -Spreading viruses -Battling filters -Angry recipients
What should be avoided when creating a signature?
-Lengthy description -Multiple phone numbers -Personal Social Media Websites
Name three capabilities of email.
1. Links to other places within email 2. Links to web sites 3. Streaming media
What are the nine essential steps to executing targeted emails?
1.Create you email list 2. Create a signature 3. Create the email 4.Choose an emailing technique 5.Conduct a test run 6. Send email
Plain Text
Consists of words on a screen
List three components of an effective marketing email.
Content,Subject line and Signature
Viral Marketing
Forwarding a message to someone who forwards it to another, etc.
Opt-in / Permission based
Give permission to receive promotional emails, newsletters, etc.
In-house
Have control over the presentation and delivery Little to no costs Needs email software
HTML Text
Hypertext markup language: code used to create web pages
Full-service email marketing firms
Most expensive Create all content Execute the mailings Track the results
What are two main email concerns?
Privacy and trustworthiness
What is generated by an effective subject line?
Recognition,Action and Emphasizes benefits.
Double Opt-in
Requires recipients to confirm they are registered subscriber
Hosting services
Send emails and track results Most charge a monthly service fee based on volume of emails content Some don't charge anything in exchange advertising in emails