Email Marketing

What are the format types of a marketing email?

1.Plain text 2.HTML 3.Rich Media

Spam

Junk email

Opt-out

Received emails until indicate otherwise

Why use email marketing?

-Announcements -Newsletters -Suggestion selling -Reminder service

What are the advantages of email marketing?

-Cost effective -Timely -Personalized/targeted messages -Can track user engagement

What are the disadvantages of email marketing?

-Hard to manage customer lists -Undeliverable email -Low effectiveness -Spreading viruses -Battling filters -Angry recipients

What should be avoided when creating a signature?

-Lengthy description -Multiple phone numbers -Personal Social Media Websites

Name three capabilities of email.

1. Links to other places within email 2. Links to web sites 3. Streaming media

What are the nine essential steps to executing targeted emails?

1.Create you email list 2. Create a signature 3. Create the email 4.Choose an emailing technique 5.Conduct a test run 6. Send email

Plain Text

Consists of words on a screen

List three components of an effective marketing email.

Content,Subject line and Signature

Viral Marketing

Forwarding a message to someone who forwards it to another, etc.

Opt-in / Permission based

Give permission to receive promotional emails, newsletters, etc.

In-house

Have control over the presentation and delivery Little to no costs Needs email software

HTML Text

Hypertext markup language: code used to create web pages

Full-service email marketing firms

Most expensive Create all content Execute the mailings Track the results

What are two main email concerns?

Privacy and trustworthiness

What is generated by an effective subject line?

Recognition,Action and Emphasizes benefits.

Double Opt-in

Requires recipients to confirm they are registered subscriber

Hosting services

Send emails and track results Most charge a monthly service fee based on volume of emails content Some don't charge anything in exchange advertising in emails