Email Marketing

In the __________ stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.

Decision

Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?

Make sure you have the right contacts in your database

What are the two buckets that your post-send metrics fall into?

Positive engagement and negative engagement

What does the send metric help you analyze?

The number of emails the email tool tried to send

What are the two key actions to look at when optimizing each part of your email?

The open and the click

What is the definition of lead nurturing?

The process of building relationships with prospects with the goal of earning their business when they're ready

Which of the following is an example of a fundamental of writing effective email copy?

Write for scannability, use the right tone, personalize when appropriate, and proofread

The significance of segmentation, the power of personalization, and the impact of analysis are the three pillars of an ___________

effective inbound email marketing strategy

What are the three way to look at your contacts list through?

sources, permission, and expectations

Which of the following is NOT a step in creating tests for your marketing emails?

1. Define the goal and purpose of the test 2. Evaluate the segment of recipients you're sending to 3. Design your test 4. Review and start you test

How many contacts do you need on your list to run an A/B tests?

1000

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?

Click or open rates

True of False? Your email outline is the actual template you'll use for every email.

False

True or False? You need a dedicated A/B tool to run your A/B tests.

False

In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them an email. What is one way you can collect consent?

Filling out a form or selecting a checkbox

True or False? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-$44 return.

True

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?

Understand explicit and implicit data