Email Marketing
In the __________ stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.
Decision
Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
Make sure you have the right contacts in your database
What are the two buckets that your post-send metrics fall into?
Positive engagement and negative engagement
What does the send metric help you analyze?
The number of emails the email tool tried to send
What are the two key actions to look at when optimizing each part of your email?
The open and the click
What is the definition of lead nurturing?
The process of building relationships with prospects with the goal of earning their business when they're ready
Which of the following is an example of a fundamental of writing effective email copy?
Write for scannability, use the right tone, personalize when appropriate, and proofread
The significance of segmentation, the power of personalization, and the impact of analysis are the three pillars of an ___________
effective inbound email marketing strategy
What are the three way to look at your contacts list through?
sources, permission, and expectations
Which of the following is NOT a step in creating tests for your marketing emails?
1. Define the goal and purpose of the test 2. Evaluate the segment of recipients you're sending to 3. Design your test 4. Review and start you test
How many contacts do you need on your list to run an A/B tests?
1000
When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
Click or open rates
True of False? Your email outline is the actual template you'll use for every email.
False
True or False? You need a dedicated A/B tool to run your A/B tests.
False
In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them an email. What is one way you can collect consent?
Filling out a form or selecting a checkbox
True or False? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-$44 return.
True
There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
Understand explicit and implicit data
