English Paper 1

Graphological Features: Signposting

aids navigation (lists, bullet point, font)

Advertising Technique: Fear

appeal to fear

Advertising Technique: Anti-Advertising

break rules of ads intentionally

Graphological Features: Proximity

closer means related

Advertising Technique: Conflict

conflict situation draws attention

Advertising Technique: Shock

controversial, publicity and awareness

Typography: Sans Serif

easier for on screen

Graphological Features: Symmetry

equivalence on opposite sides

Advertising Technique: Bandwagon Effect

everyone else is doing it so you should do it

Advertising Technique: Humour

funny and memorable impression

Ideology: Heteronormative

gender roles are distinct and complementary

Sign

have implied semantic content

Broadsheet: Inverted Pyramid Structure

important points go in front

Broadsheet: Byline

information on author

Graphological Features: Contrast

juxtapose elements

Rhetorical Devices: Asyndeton

lack of conjunctions to delivery a quick succession of ideas

Index

meaning based on deduction

Icon

meaning based on resemblence

Ideology: Escapism

mental diversion from the unpleasant

Comic

multiple sequencial pane

Typography: Condensed

narrower font

Typography: Kerning

narrowing letter spacing

Advertising Technique: Testimonials

personal experience, ethos

Rhetorical Devices: Isocolon

phrases of equal length

Graphological Features: Logo

repeated graphic mark for public recognition

Rhetorical Devices: Anaphora

repetition of beginning of successive phrases

Rhetorical Devices: Alliteration

repetition of beginning sounds of words

Rhetorical Devices: Antistrophe

repetition of end of successive phrases

Rhetorical Devices: Tripling

repetition of three times

Graphological Features: Repititon

reusing similar elements

Cartoon

satirical tone, single pane

Graphological Features: Balance

sense of equilibrium

Advertising Technique: Problem/ Solution

show problem audience can identify with

Typography: Serif

small lines on letters for helping read

Symbol

stands for something else

Graphological Features: Caption

title or explanation of visual

Broadsheet: Headlines

top of page, conjunctions omitted

Typography: Font

type face

Graphological Features: Alignment

unity (flush, justified, centered)

Graphological Features: White Space

unmarked space

Ideology: Humanism

value of human beings