English Paper 1
Graphological Features: Signposting
aids navigation (lists, bullet point, font)
Advertising Technique: Fear
appeal to fear
Advertising Technique: Anti-Advertising
break rules of ads intentionally
Graphological Features: Proximity
closer means related
Advertising Technique: Conflict
conflict situation draws attention
Advertising Technique: Shock
controversial, publicity and awareness
Typography: Sans Serif
easier for on screen
Graphological Features: Symmetry
equivalence on opposite sides
Advertising Technique: Bandwagon Effect
everyone else is doing it so you should do it
Advertising Technique: Humour
funny and memorable impression
Ideology: Heteronormative
gender roles are distinct and complementary
Sign
have implied semantic content
Broadsheet: Inverted Pyramid Structure
important points go in front
Broadsheet: Byline
information on author
Graphological Features: Contrast
juxtapose elements
Rhetorical Devices: Asyndeton
lack of conjunctions to delivery a quick succession of ideas
Index
meaning based on deduction
Icon
meaning based on resemblence
Ideology: Escapism
mental diversion from the unpleasant
Comic
multiple sequencial pane
Typography: Condensed
narrower font
Typography: Kerning
narrowing letter spacing
Advertising Technique: Testimonials
personal experience, ethos
Rhetorical Devices: Isocolon
phrases of equal length
Graphological Features: Logo
repeated graphic mark for public recognition
Rhetorical Devices: Anaphora
repetition of beginning of successive phrases
Rhetorical Devices: Alliteration
repetition of beginning sounds of words
Rhetorical Devices: Antistrophe
repetition of end of successive phrases
Rhetorical Devices: Tripling
repetition of three times
Graphological Features: Repititon
reusing similar elements
Cartoon
satirical tone, single pane
Graphological Features: Balance
sense of equilibrium
Advertising Technique: Problem/ Solution
show problem audience can identify with
Typography: Serif
small lines on letters for helping read
Symbol
stands for something else
Graphological Features: Caption
title or explanation of visual
Broadsheet: Headlines
top of page, conjunctions omitted
Typography: Font
type face
Graphological Features: Alignment
unity (flush, justified, centered)
Graphological Features: White Space
unmarked space
Ideology: Humanism
value of human beings
