ENT 396 CH.5
Which of the following statements is true?
Both sides of the brain are important to the creative process
Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system
False
Many inventions and innovations are a result of inventors seeing new and different relationships among objects, processes, materials, technologies, and people
False
Which of the following statements is true?
Innovation is the specific function of entrepreneurship
The four basic types of innovation are invention, extension, duplication, and synthesis
True
The left hemisphere of the brain is responsible for logical and analytical skills
True
Which of the following mental habits inhibit creativity and innovation?
either/or thinking, stereotyping
What are the four types of innovation?
invention, extension, synthesis, duplication
Logical and analytical skills are developed in the
left hemisphere of the brain
The incubation process involves which of the following?
letting the subconscious work
The combination of existing concepts and factors into a new formulation would define which of the following terms?
synthesis
One of the most helpful avenues for developing one's own creative talents is to be aware of the habits and mental blocks that stifle creativity
true
Which of the following statements is true?
The right brain helps people understand analogies and imagine things
Incongruities are gaps or differences between expectations and reality
True
Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.
True
The cognitive ability of entrepreneurs to acquire and transform information has yet to be studied
True
The four phases of the creative process are knowledge accumulation, incubation, idea experience, and evaluation
True
The phase of the creative process when the idea or solution the individual is seeking is discovered is the
idea experience
Overnight package delivery is illustrative of which source of innovation?
incongruities
Which of the following are sources of innovation?
unexpected occurrences and incongruities
Synthesis is the combining of existing concepts into a new formulation
True
The four phases in the creative process in order are
a. background or knowledge accumulation, incubation, idea experience, and evaluation and implementation
Which of the following is not one of the phases in the creative process?
preliminary investigation
Which of the following is a characteristic of creative people?
bright but not necessarily brilliant
Looking for different or unorthodox relationships among elements and people is one way to develop creativity. How might a person develop this capacity?
by perceiving in a relational mode
