ENTREPRENERUSHIP

Available Market

It is defined as the number of people who are both willing and capable of buying a particular product or service in a particular market

Penetrated Market

This is a set of customers or clients who are already using a particular product or service

Target Market

This refers to a group of potential customers to whom a company wants to sell its products and services,

size of a potential market

helps a company understand the level of investment it should make further in the market, while taking into consideration other factors.

Potential market

is the part of the total population that has shown some level of interest in buying a particular product or service.

Market potential

is the total demand for a product in a given business environment

Potential market

It is also called Total Addressable Market

by age, location, income, and lifestyle

Target markets are generally categorized

Potential market

s the part of the market you can capture in the future. It includes the demographic groups that are not currently your customers but could become customers in the future