Ethical Considerations of AI (39%)

Principal: Accountable

'We believe in holding ourselves accountable to our customers, partners, and society. We will seek independent feedback for continuous improvement of our practices and policies and work to mitigate harm to customers and consumers.'

Principal: Responsible

'We strive to safeguard human rights, to protect the data we are trusted with, observe scientific standards and enforce policies against abuse. We expect our customers to use our AI responsibly, and in compliance with their agreement with us.'

Principal: Inclusive

AI should improve the human condition and represent the values of all those impacted, not just the creators. We will advance diversity, promote equality, and foster equity through AI.

Ethical AI Practice Maturity Model

Ad-Hoc Organized & Repeatable Managed & Sustainable Optimized & Innovative

Guideline: Empowerment

Augmentation not replacement, finding the right balance.

Guideline: Accuracy

Balance accuracy, precision and recall.

Guideline: Safety

Conducting bias, explainability, and robustness assessments, and red teaming.

Guideline: Honesty

Consent to use data when training models. Disclose when using AI to customers.

Guideline: Sustainability

Develop right-sized models

Solve for One, Extend to Many

Focus on what's universally important to all humans.

Principal: Empowering

We believe AI is best utilized when paired with human ability, augmenting people, and enabling them to make better decisions. We aspire to create technology that empowers everyone to be more productive and drive greater impact within their organizations.

Principal: Transparent

We strive to ensure our customers understand the "why" behind each AI-driven recommendation and prediction so they can make informed decisions, identify unintended outcomes and mitigate harm.

Recognize Exclusion

When we solve problems, using our own biases, exclusion happens. We need to recognize exclusion before we can address it.

Learn from Diversity

human beings are the real experts in adapting to diversity. Inclusive design puts people in the center from the very start of the process, and those fresh, diverse perspectives are the key to true insight.