Ethos, Pathos, Logos

Example of Pathos

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

Example of Pathos

"If you decide not to come for Thanksgiving it'll break your grandmothers heart"

Example of Ethos

"My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."

Example of Pathos

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

Example of Ethos

9 out of 10 Dentists recommend this Toothpaste

Pathos

Appeal to emotion * Is a way of convincing an audience of an argument by creating an emotional response.

Ethos

Appeal to ethics/moral or credibility * it is a means of convincing someone of the character or credibility of the persuader.

Logos

Appeal to logic * Is a way of persuading an audience by reason.

Example of Logos

If you don't turn in your homework, your grades will suffer

Example of Logos

People who eat chocolate are 72% happier than those who don't, so we should eat chocolate everyday