EVALUATING MESSAGES AND IMAGES
Halladay, J and Moses, L. (2013)
, a reading experience may reasonably be expected to achieve growth in some combination of different cognitive dimensions-including vocabulary knowledge, reading comprehension, fluency, decoding skill, and content knowledge- in addition to affective components such as self-efficacy, motivation to read, and value placed on reading is stressed by whom?
Jennifer Lombardo
According to her determining the purpose of your message is the first step in deciding what you want to say and how you want to say it
Mary Ellen Guffey (1998)
According to her goodwill messages carry good wishes, warm feelings, and sincere thoughts to friends, customers, and employees
Kran (2007)
According to him storytelling has been shown to be an effective form of verbal communication that serves an important organizational function by helping to construct common meanings for individuals within the organization.
SONA, Orientation, Organization and Commitee meeting
Examples of Informative messages
messages of appreciation,congratulations,sympathy
Examples of good will messages
salesperson,student leader,church leader, bussiness persons
Examples of persuasive messages
Rhetorical act
It creates a message whose shape and form, beginning and end, are stamped on it by one or more human authors with goals for an audience."
Interpretation of the text
It is done through seeing relationships of the elements presented
Message
one of the elements that gives information and ideas to its intended receiver or audience
Reader
plays a vital role of providing interpretations concerning what has been read.
Reading comprehension
requires readers to know and understand the text being read.
Goodwill Messages
These are used to show a sense of kindness, friendliness, gratitude, regret, sympathy, appreciation, congratulations, and invitations
Informative Messages
These can be used to share or convey information and designed to influence understanding, to make it clearer or more developed and not to change or reinforce opinions. Clear , straight to the point and easy to understand.
Persuasive Messages
These occur when a person tries to convince another person or group to take certain specific actions.
1. We read. 2. We interpret. 3. We comprehend. 4. We connect to our experiences. 5. We try to understand different perspective.
WHAT DO WE DO AS READERS?
AIDA (attention, interest, desire, action)
What are the peruasive strategy that was followed in a pursuasive message ?
Communication
the process of sending and receiving messages
Rhetoric
the study of all the processes by which people influence each other through symbols, regardless of the intent of the source.
global learners
those who can analyze things through illustrations.