Exam 2 Review Practice Quetions

Which of the following is an example of a convenience product? a. candy b. furniture c. life insurance d. automobile e. refrigerator

a. candy

A company's external sources of new product ideas include its ________. a. distributors b. managers c. salespeople d. engineers e. manufacturing staff

a. distributors

Which of the following is a personal factor that influences a consumer's buying behavior? a. life-cycle stage b. motivation c. status d. family e. social networks

a. life-cycle stage

Harry's caters to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ________ variables. a. geographic b. psychographic c. universal d. demographic e. Behavioral

d. demographic

A(n) ________ reflects the general esteem given to the different roles of a person by society. a. motive b. attitude c. belief d. tradition e. status

e. status

Foods International is developing a new gluten-free, chili-flavored pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________. a. test marketing b. portfolio analysis c. commercialization d. internal marketing e. business analysis

a. test marketing

GI Jane recently conducted national research to generate ideas for a new line of fatigues geared to women. The company uncovered a number of ideas about clothing and accessory preferences as well as important benefits such as built-in sunblock and durability. The GI Jane product development team will most likely use ________ next to arrive at a realistic number of products for the new fatigues line. a. crowdsourcing b. idea screening c. concept testing d. concept development e. business analysis

b. idea screening

Amazon recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through weeks of customer loyalty training. This buyer-seller interaction is referred to as ________ marketing. a. horizontal b. interactive c. advocacy d. social e. internal

b. interactive

Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices? a. more-for-the-same b. more-for-less c. same-for-less d. more-for-more e. less-for-much-less

b. more-for-less

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process. a. personality b. motive c. attitude d. learning e. perception

b. motive

The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation. a. age and life-cycle b. user status c. benefit d. demographic e. geographic

c. benefit

A product line is most likely too long if managers can ________. a. decrease costs by adding items b. increase market share by adding items c. increase profits by dropping items d. decrease costs by dropping items e. increase profits by adding items

c. increase profits by dropping items

Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on ________. a. demographic variables b. geographic regions c. multiple segmentation bases d. behavioral variables e. psychographic segmentation bases

c. multiple segmentation bases

4. Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? a. purchase decision b. need recognition c. postpurchase behavior d. information search e. alternate evaluation

c. postpurchase behavior

Susan has been redecorating her new condo for a year and searching for the perfect rug. She is carefully selecting every item. Susan finds a rug that matches her color scheme and décor perfectly and purchases it immediately without engaging in comparison shopping. This is an example of a(n) ________. a. shopping product b. convenience product c. specialty product d. industrial product e. capital product

c. specialty product

Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years. In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes? a. sales outsourcing b. product modification c. industry repositioning d. product harvesting e. marketing mix modification

d. product harvesting

Which of the following is true about the introduction stage of a new product? a. Profits are typically high. b. Promotion spending is relatively low. c. Less money is needed to attract distributors. d. Companies tend to avoid basic versions of the product. e. Sales growth tends to be slow.

e. Sales growth tends to be slow.

A chiropractor adjusting the spine of a patient illustrates how a service can be produced and consumed simultaneously. This is an example of which service characteristic? a. tangibility b. intangibility c. perishability d. variability e. inseparability

e. inseparability

Bose promises "better sound through research." This is an example of ________. a. people differentiation b. channel differentiation c. price differentiation d. services differentiation e. product differentiation

e. product differentiation

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next? a. postpurchase behavior b. evaluation of alternatives c. information search d. need recognition e. purchase decision

purchase decision