EXAM 3 coms 1010 ch 11 Being Credible LS

a comparison of things that are otherwise dissimilar

analogies

who determines source credibility

audience

statements made by a public figure who is known to the audience

celebrity testimony

criteria for evaluating sources

clear, verifiable, competent, objective, relevant, current

occurs when you and your audience share an understanding of the world, either in broad terms or in relationship to specific issues

common ground

the degree to which a speaker is perceived as skilled, qualified, experienced, authoritative, reliable, and informed

competence

what are the 4 most important dimensions of credibility

competence, trustworthiness, dynamism, common ground

determinations of meaning through description, simplification, examples, analysis, comparison, explanation, or illustration

definitions

the extent to which an audience perceives the speaker as bold, active, energetic, strong, empathic, and assertive

dynamism

specific instances used to illustrate your point

examples

types of supporting material

examples, narratives, surveys, testimony, numbers and statistics, analogies, explanations, and definitions

statements made by someone who has special knowledge or expertise about an issue or idea

expert testimony

clarifies what something is or how it works.

explanation

mental shortcuts

heuristics

two types of examples

hypothetical and factual

ways to improve competence

know info well, translating ideas, be comfortable with speaking situation, deliver speech well

statements made by an ordinary person that substantiate or support what you say

lay testimony

stories to illustrate an important point

narratives

where is the first place you should look for content material

personal experience

different ways to locate info for a presentation

personal experience, other people,

ways to improve trustworthiness

present fair and balanced info, talk with confident tone, maintain eye contact

someone specifically trained to help you locate sources of information

reference librarian

the audience's perception of your effectiveness as a speaker

source credibility

what is the audience's perspective of a speaker's credibility based on

speaker, situation, topic, message

info used to substantiate your arguments and clarify your position

supporting material

studies in which we ask a sample of the population a limited number of questions to discover public opinions on issues

surveys

consists of written or oral statements of others' experience used by a speaker to substantiate or clarify a point.

testimonial evidence

the degree to which a speaker is perceived as honest, fair, sincere, friendly, honorable, and kind

trustworthiness

ways to show dynamism

voice, movement, facial expressions, gestures

audience's perception of the speaker determines...

who will listen