Exam 4 Prachi FINAL

Attitudes

Evaluative statements about other people, places, ideas, products, ect.

mature years

singles and couples; age 55 and over or age 45-64 without children at home

communication

14. In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness? A. communications B. purchase C. usage D. disposition E. preliminary

usage

15. When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all of the above

usage

15. When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation? A. communication B. usage C. purchase D. disposition E. all of the above

extended self

25. Carla and her family lost their home and everything in it in to a fire. People would console her by saying that at least her family was not harmed and that everything else can be replaced. She would reply, "I know it was just stuff, but it was our stuff and was special to us." This is reflecting Carla's _____. A. self-concept B. extended self C. past self D. ideal self E. personal self

peak experience

26. An experience that surpasses the usual level of intensity, meaningfulness, and richness and produces feelings of joy and self-fulfillment is known as a(n) _____. A. peak experience B. defining moment C. ultimate experience D. ideal experience E. intense experience

the consumers perception of the actual state

36. Which of the following drives problem recognition? A. the consumer's perception of the actual state B. objective reality of the consumer's actual state C. the amount of information available D. the number of alternatives from which to choice E. others' perception of an individual's actual state

the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem.

37. The level of one's desire to resolve a particular problem depends on which factors? A. the consumer's perception of his or her actual state and the desired state B. the length of time required to make a decision and the level of purchase involvement C. the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem D. the degree of brand loyalty and the amount of time required to make a decision E. the direction of the discrepancy between the desired and actual states and the relative importance of the purchase

nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church

43. Carmen was participating in a psychographic study, and several questions pertained to activities and interests. Questions regarding this aspect of lifestyle include which of the following? A. evaluative statements about other people, places, ideas, products, and so forth B. widely held beliefs about what is acceptable or desirable C.nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church D. age, education, income, occupation, family structure, ethnic background, gender, and geographic location E. specific media the consumers utilize

ideals motivation

57. In the VALS typology, which primary motivation is characteristic of consumers guided in their choices by their beliefs and principles rather than by feelings or desire for social approval? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

task definition

62. A person who shops a nicer store than normal because he or she is buying a gift is influenced by the _____ characteristic of the situation. A. physical surroundings B. antecedent state C. task definition D. temporal perspective E. none of the above

Believers

66. Which VALS segment consists of consumers who are strongly traditional, conservative, and motivated by ideals? A. Achievers B. Makers C. Believers D. Experiencers E. Innovators

achievers

67. Jonathon is a career-oriented person. He values predictability over change. Premium products are important to him to show friends he is successful. To which VALS segment does Jonathon belong? A. Achievers B. Makers C. Believers D. Experiencers E. Innovators

personality trait

7. Some consumers are highly susceptible to interpersonal influence, which is a _____. A. norm B. situation factor C. product factor D. personality trait E. cultural factor

momentary condition

70. Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____. A. personality traits B. momentary condition C. mood D. self-concept E. daily ritual

a low level of purchase involvement

9. Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____. A. a high level of cognitive processing B. a low level of purchase involvement C. limited decision making D. extended decision making E. a high level of affective processing

thinkers

David is a retired attorney who is satisfied and comfortable with his life. He keeps informed about the world by reading three newspapers a day and attends lectures at the senior activity center near his home. He is very content with his life, and he tends to center his leisure activities around his home. He plans his purchases carefully and looks for functionality, value, and durability in the products he buys. Which VALS segment best describes David? A. Achievers B. Makers C. Innovators D. Thinkers E. Experiencers

ideals motivation

In the VALS typology, which primary motivation is characteristic of consumers guided in their choices by their beliefs and principles rather than by feelings or desire for social approval? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. focused motivation

achievers

Jonathon is a career-oriented person. He values predictability over change. Premium products are important to him to show friends he is successful. To which VALS segment does Jonathon belong? A. Achievers B. Makers C. Believers D. Experiencers E. Innovators

Self- Expression motivation

One of the Three primary motivations under VALS is where these action-oriented consumers strive to express their individuality through their choices. They purchase experiences.

Ideals Motivation

One of the Three primary motivations under VALS is where these consumers are guided in their choices by their beliefs and principles rather than by feelings or desires for social apporval. They purchase functionality and reliability

Achievement motivation

One of the Three primary motivations under VALS is where these consumers strive for a clear social position and are strongly influenced by the actions, approval, and opinions of others. They purchase status symbols.

Younger years

One of the three major life stage groups are singles and couples- under the age of 35 without kids or middle aged without kids at home.

possessions

The extended self consists of the self plus _____. A. all others B. family members C. friends D. possessions E. the ideal self

thinkers

This segment of VALS is mature, satisfied, comfortable, and reflective

extended decision making

Very high levels of purchase involvement tend to produce _____. A. extended decision making B. nominal decision making C. affective decision making D. limited decision making E. none of the above

believers

Which VALS segment consists of consumers who are strongly traditional, conservative, and motivated by ideals? A. Achievers B. Makers C. Believers D. Experiencers E. Innovators

innovators

Which VALS segment of consumers comprises successful, sophisticated, active, take-charge people with high self-esteem and abundant resources who are driven by a mix of motivations? A. Achievers B. Makers C. Innovators D. Thinkers E. Experiencers

Strivers

Which VALS segment of consumers is style conscious and trendy, has limited income, and feels life isn't fair? A. Experiencers B. Strivers C. Survivors D. Makers E. Believers

Devouts

Which global lifestyle segment values duty, tradition, faith, obedience, and respect for elders? A. Strivers B. Devouts C. Altruists D. Intimates E. Creatives

urbanicity

Which of the following PRIZM factors is determined by population density, relates to where people live, and is strongly related to the lifestyles people lead? A. ethnicity B. geodemographics C. urbanicity D. life stage E. consensus

involvement

Which of the following also includes a situation-specific component? A. personality B. self-concept C. involvement D. demographics E. brand image

realist motivation

Which of the following is NOT a primary motivation on which the VALS typology is based? A. ideals motivation B. achievement motivation C. self-expression motivation D. realist motivation E. All of the above are primary motivations in the VALS typology.

family life

Which of the following is a major PRIZM life stage group? A. Urban B. Town & Rural C. Second City D. Strivers E. Family Life

urban

Which of the following is a major PRIZM social group? A. urban B. family life C. mature years D. younger years E. all of the above

Values

Widely held beliefs about what is acceptable or desireable

demographics

age, education, income, occupation, family structure, ethnic background

Wizzards

are the first to buy new electronic equipment and are likely to purchase the latest cell phone and gaming technology

innovators

change leaders and are the most receptive to new ideas and technologies

family life

households with children living at home

Independent self concept

individualistic, egocentric, autonomous, self reliant, and self contained

ideals motivation

is characteristic of VALS consumers guided in their choices by their beliefs and principles rather than by feelings or desires for social approval.

usage rates

measurements of consumption within a specified product category; often consumers are categorized as heavy, medium, light, or non users

activities and interests

nonoccupational behaviors to which consumers devote time and effort, such as hobbies, sports, public service, and church

Interdependent self concept

obedient, sociocentric, holistic, connected, and relation oriented

momentary conditions

temporary state of being rather then a temporary state of mind

task definition

the gift item generally has a known, or knowable, price that can be interpreted as a measure of the esteem the giver has for the reciever

media patterns

the specific media the consumer utilize