Facebook ads online course
2 reasons why is SM important?
increased brand recognition and improved brand loyalty
4 elements of the perfect FB ad
visual, relevance, value proposition, call to action
you want a CTR thats is greater than ___%
1%
only __-__% of what you post will show up on a newsfeed
10-20%
photos get a ___% higher interaction rate
39%
___% of people's time on FB is on news feed
40%
you want your cost to be ___
50 cents
70-20-10 rule says that?
70% of content should add value, 20% should be sharing other people's ideas and 10% should be promotional
one of the cheapest countries for FB clicks
Afganistan
use this app to sell products online
Ecwid
the motto for ____ is "put the internet to work for you"
IFTTT
is a landing page or lead ad better?
Lead ads perform better
how should you use keywords on FB?
Sprinkle 2-3 per post
2 ways to be engaging in posts
ask questions and use "I"
what are the goals for the upside down sales funnel?
attract people to page, gain interest, new customers
an organic targeting tool to help publishers reach and engage their audience on FB and better understand the interests of people clicking on their posts
audience optimization
links to your website posted on other people's websites
backlinks
2SEO tips
claim your FB URL and use keyword in strategic locations
CTR =
clicks/reach
snippet of code you install on the website you want visitors to go to
conversion pixel
5 parts to optimize FB page
customize username, add cover photo and profile picture, add short description, post 10 times, add a button
2 ways to get backlinks
donate to charity and blogger reviews
when using facebook ads reporting you can look at what 4 things?
impressions, clicks, leads, cost per lead
what goes in the upside down sales funnel?
engaging content, promotions, answer questions
2 ways to A/B split test
in facebook conversions (audiences) or carousel ads (photos)
IFTT
if this then that
5 ways your fans can engage with content
like, comment, share, watch, click
3 must have elements for advertisements
logo, value proposition, call to action
use this app to create a form for your newsletter or contests
mailchimp
2 types of facebook ads
page likes and website conversions
when using a lead ad, make sure you get the name, email and ______ to increase quality of the lead
phone number
a FB advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns
power editor
calculated based on the positive and negative feedback we expect to receive from its audience
relevance score
ROMI
return on marketing investment
SMM =
social media marketing
how do you get $.01 facebook pages likes/clicks
target the cheap countries to get a lot of likes quickly
you should use a _____ for your FB strategy
upside down sales funnel
