Facebook Blueprint Certification

At the (Blank) You can edit the campaign's name and spending limit.

Campaign level

The Daily Results estimate is based on your (Blank)

Campaign objective

If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

Custom Audience

Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?

Custom Audience

To turn ad delivery back on, you may need to (Blank)

Turn on the parent ad set and campaign.

Choose where, when and to whom your post will be shown.

Sharing options

One great benefit of slideshow ads is that they load quickly on mobile devices, so they usually play well at any (Blank).

Connection speed

Objectives that encourage people to learn more about what your business offers.

Consideration

Page Insights are most useful for Pages that have a least (Blank)

💯 likes

Through the (Blank), you are able to read and respond to messages that your business receives through Messenger or Instagram Direct, as well as comments on your Facebook and Instagram posts.

Page inbox

(Blank) become more valuable as you gain Likes and followers.

Page insights

Facebook offers free (Blank) to help you understand the actions that people take on your Page.

Page insights

On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2)

Page posts page insights

Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Pages

An account spending limit will help control your total ad costs by (Blank).

Pausing your ads when the limit is reached.

You must set up a (Blank) before you can begin running ads.

Payment method

In a Facebook Ads Manager account you can change your: Time zone, currency, (2 more)

Payment methods Spending limit

With the information Facebook pixel receives, you will be able to make sure your ads are being shown to the right people and: (Choose 2)

*Build audiences *Unlock additional tools.

There are two main ways to use Custom Audiences:

*Refocus on your website visitors *Find new customers

Daily Reach and Results estimates may vary based on several factors. Try the following 2 tips to optimize your estimates:

-Increase your audience -Increase your budget

Facebook ad policy no-nos (5 answers)

-Misleading buttons -Before and after images -Sexually suggestive -Shock and scare images -Brand assets (Facebook or Instagram Logo's old or new)

A defined audience is one that is (2 answers)

-Specific enough to reach the people most interested. -But not so specific that you can't reach them.

Ads Manager provides (blank) overarching campaign objectives to choose from.

11

Unlike your feed, people can only see your Stories for (Blank) after you post it

24 hours

What is the primary goal of a Facebook group?

A space to communicate about shared interests with certain people on Facebook

What is the minimum criteria to receive the "very responsive to messages" badge?

A response rate of at least 90% and a response time of less than 15 minutes

(Blank) provides audience summary information about the Audience Reach.

Ads manager

We recommend using (Blank) to review reporting metrics for the campaigns, ad sets or ads you want to change.

Ads manager

An advertiser is delivering a Facebook campaign and recently created an Instagram business profile. Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

Ad level

At the (Blank) You can edit the ad's name, creative and copy.

Ad level

An advertiser recently installed the Facebook pixel on its website. At what level should the advertiser choose the conversion event optimization?

Ad set

At the (Blank) You can edit the ad set's budget and schedule, audience, placement, optimizations and delivery.

Ad- set level

Which feature is available for a Page post?

Add a video

What are two roles available to manage an ad account? (Choose 2)

Administrator Advertiser

What is the first built-in step for the campaign-creation process in Ads Manager?

Align the business goal to an advertising objective

In (blank), we can see the success of every post from the business.

All posts published

What is the structure of a Facebook ad campaign?

Campaign -- ad set -- ad

What is a valid reason that an ad would be rejected by Facebook?

An image within the ad focused on individual body parts

Where can an advertiser create a Custom Audience or lookalike audience?

Audiences

Objectives that generate interest in your business, product or service.

Awareness

Which two settings can be changed at the ad set level? (Choose 2)

Bid amount Placement

A (Blank) lets you show two or more images and videos, headlines, links or calls to action in a single ad.

Carousel

A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.Which ad format should the retailer use to meet these requirements?

Carousel

A business wants to sell products online. What ad format clearly displays both a video and a product?

Collection

This is where you add text to a post. For example, you can introduce a new product or get your customers excited about an upcoming event.

Content box

Objectives that encourage people interested in your business to purchase or use your product or service.

Conversion

A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?

Conversions

Which Facebook campaign objective should be selected to generate sales on a website or app

Conversions

A (Blank) is an audience that lets you show ads to people who may already interact with your business.

Custom Audience

What are the two main options for selecting your ad duration:

Custom duration Pre-populated duration

(Blank) is number of people we estimate you'll reach in your audience, based on factors like your bid and budget.

Daily reach

When it comes to audience size Ideally, your audience should be (Blank)

Defined

Based on the performance of your campaign, ad set or ad you can choose to either (2 answers).

Edit or Stop

After you duplicate your campaign, ad set or ad, the next step is to (Blank).

Edit it

Your (blank) become more valuable the more often you post.

Engagement metrics

(Blank) show you how much you may need to increase your budget to get the number of Results you want

Estimated daily results

A business wants to forecast reach. Which tool should an advertiser use to perform this task?

Estimated daily results

Before you can get started in Ads Manager, you'll need a (Blank).

Facebook business page

Which two ad placement options are available in Instagram? (Choose 2)

Feed Stories

Information you share with Facebook is (Blank), that is, turned into short fingerprints that are impossible to reverse. up

Hashed

What are two benefits of Facebook pixel? (Choose 2)

Helps advertisers reach the right people. Measures the results of an ad across devices

Facebook tool for reading metrics.

Insights

We recommend that you connect your (Blank) to a Facebook Page that's associated with your business. This will make it easier to use all of the features available for businesses.

Instagram business account

What is an advantage of using the slideshow format when designing a mobile creative?

It works well in areas with limited connectivity

A car dealership wants to receive data information on Facebook from potential customers to increase test drives.

Lead Generation

Which setting must be selected to activate the ad scheduling feature?

Lifetime Budget

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a Purchase

To create a campaign, you'll need to select a (Blank).

Marketing objective

Your Page Inbox is organized into three categories: comments & more, (choose 2)

Messages Automated responses

(Blank) are set at the campaign level, meaning you may create different ad sets and ads within that campaign.

Objectives

(Blank) is a few lines of code from Facebook that you copy into the header section of your website.

Pixel

Choose different content types to add to your post from here.

Post options

Your (Blank) will show up on your Page's timeline. It may also appear in the News Feed of people who like or follow your Page.

Posts

(Blank) is an estimate of how many people are in an ad set's audience.

Potential Reach

Under (blank), you can see the number of people who saw the post

Reach

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in food and dining. The client has two creatives: a 10-second video and a 6-second video. Which objective and placements should the client use?

Reach objective on Instagram Stories, Instagram feed and Facebook feed

If too many people (blank) your post, it may negatively impact your reach. choose 2

Report Hide

Changes such as budget, cost and ROAS controls, schedule and name can be changed directly on the (blank)

Reporting table

Use a (blank) to offer a clean, simple format that features engaging imagery and text surrounding it.

Single Image

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers.Which objective should the retailer apply?

Store Traffic

A (Blank) allows you to turn images into eye-catching animated ads that play like a video without the time and money that might be required to produce an actual video ad.

Slideshow

In a (Blank), you pick three to 10 photos that'll play like a short animated video in any order you choose.

Slideshow ad

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business profile

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found?

The Ad Set tab within Ads Manager in the Amount Spent column

Use (blank) to grab people's attention with motion, show what your business offers and bring your message to life.

Video

When you first navigate to your Ads Manager settings, you'll be presented with the (Blank).

ad account setup

You can evaluate and analyze your campaign, ad set or ad results in (Blank).

ads manager

When you change your currency or time zone, you will automatically create a new ad account. Your old ad account will be closed, and (Blank).

all the ads created in that account will stop running.

In the overview, we can see how many (blank) the company has every day. choose 2

likes posts