Facebook Advertising
0.04% CTR, however they are remembered more. using domain and IP targeting.
Facebook and Privacy
2009 change in privacy: we can use your information for whatever, even if you close your account. 69% of employees that were asked have rejected a candidate due to information on their social networks
Open Graph
Allows access to other websites with facebook login credentials. Basically makes the other web sites to become part of the FB network. Simple single line of code allowing liking and sharing of content onto facebook.
Facebook and mobile
Built its network on traditional desktops.
Facebook and Advertising
FB derives most of its revenue through advertising. Google is a Hunt Model: you search for the material you need. Facebook is a Hike model: you never have a given goal when going onto Facebook.
Enveloping Strategy
Facebook is always increasing its services and encroaching on many other firms. Biggest photo sharing site on the Web. 8 million video shares each month. Thousands of apps.
Why Facebook
Facebook is political. Governments have blocked it in some cases. Citizens have been able to use it for public protest. (Saudi women using it to get driving rights)
Precise Targeting
Facebook knows so much about us because we provide such rich information. 600 in fb ads turned into 40,000 in sales for wedding photo company
Facebook Feed
Feeds make FB sticky. 50% of users visit 50+ minutes per day. because of new content always being created. First feeds were not liked, then they were accepted.
Founded by Mark Zuckerberg. two weeks after launch: 4000 users. ten months: 1 million Today: 1.8 Billion users 17 billion/year Benefits from Network Effect and Switching Costs.
Social Engagement
Having users interact or like something allows them to have a type of endorsement. Ben and Jerry's example of gifting a cone.
Social Graph
The core value of Facebook. It allows FB to collect, express and leverage the connections between the sites users and how they are related. In FB you define your social graph by your friends, groups, likes and apps. Social Graph is extremely important to marketers.
Google Advertising
advertising is based on search terms. 2% CTR. revenue 74.5 billion
