fash merch exam 3 (8-11)
moderate
$ advertised makers with less prestige ex: target
better
$$ medium to high prices ex: Macy's
contemporary
$$$ new zone w/ young designers ex: ann taylor or zara
bridge
$$$$ between designer and better prices ex: saks or nordstrom
women's
(14-24 and half sizes)
suit separates
(menswear) Sports jacket and trousers worn much as the tailored suit used to be
drop
(menswear) The difference in inches between the chest measurements of a suit jacket and the waist of the pants.
product development process stages
1. planning the line 2. creating design concepts 3. developing designs 4. planning production 5. production 6. distributing the line
product development process
1. specializing by product 2. by gender, age, size of categories, and classifications 3. brands and labels
children's
3-6 years
boy's
6 or 7-14 or 15 years
girl's
7-14 years
preteen
7-14 years
young men
8-20 years, concentrating on 14-20 years
product lifestyle management
a system that links information within a manufacturing company to increase efficiency and manage the life of a product. This technology has the potential for cost savings, optimized lead times, and improved speed to the market.
designer
$$$$$ highest prices ex: Chanel or versace
toddler's
2-3 years
brand extension
A common technique in consumer goods marketing in which a company uses a successful brand name to launch new or modified products.
computer-aided design
A computer program that allows designers to manipulate their designs easily.
anchors
A design from a previous season reworked in a different color or fabric
apparel jobber
A firm that handles the designing, planning, and purchasing of materials, and usually the cutting, selling, and shipping of apparel, but does not handle the actual garment sewing
apparel manufacturer
A firm that performs all of the operations required to produce a garment.
apparel contractor
A firm whose sole function is to supply sewing services to the apparel industry
spreader
A laying-up machine that carries material along a guide on either side of a cutting table, spreading the material evenly, layer upon layer
price zones
A series of somewhat contiguous price lines that appeal to specific target groups of customers.
juniors
A size not a age, youthful look, slender, and shorter waisted - odd numbers 5-17 or 1-15
contemporary menswear
A special type of styling that provides both high quality and fashion. Contemporary menswear includes clothing in all categories, and can often be distinguished by its use of bright colors. Style- conscious men of all age groups wear contemporary menswear
product lifecycle management
A strategic system that links information within a manufacturing company to increase efficiency and manage the life of a product. - this technology has the potential for cost savings, optimized lead times, and improved speed to the market.
quick response
A strategy used by manufacturers to shorten the ordering cycle to compete with foreign imports
groups
A subdivision of a line, linked by a common theme such as color, fabric, or style
specification buying
A type of purchasing that is done to the store's rather than to the manufacturer's standards
marker
A long piece of paper which the pieces of the pattern of a garment in all its sizes are outlined and that is placed on top of many layers of material for cutting purposes
dual distribution
A manufacturer's policy of selling goods at both wholesale and retail.
barcodes
A pattern of dark bars and white spaces of varying length
stylist-designer
A person who adapts or changes the successful designs of others.
ready-to-wear
Apparel made in factories to standard size measurements.
grade
Adjustment of a style's sample pattern to meet the dimensional requirements of each size in which the style is to be made
supply chain management
Allows companies to share forecasting, point-of- sale data, inventory information, and the supply and demand for materials or products
bundling
Assembling the cut pieces of each pattern— sleeves, collars, fronts, and backs—into bundles according to their sizes and is usually done by hand
The five divisions of the women's apparel industry based on price of merchandise are called a. Misses, Petites, Juniors, Women's, Half-Sizes b. Better, Medium, Budget, Couture, Moderate c. Budget, Moderate, Medium, Better, Designer d. Budget, Moderate, Better, Bridge, Designer e. Budget, Import, Moderate, Better, Designer
Budget, Moderate, Better, Bridge, Designer
national brand
Branded products owned by a manufacturer who advertises nationally. Products are available for sale by many retailers
ZARA or Ann Taylor offer designer quality lines, which target to reach a broader market belong in the following price zone a. contemporary b. high-end c. bridge d. better
contemporary
Fall I/ transition
February
factor
Financial institution that specializes in buying accounts receivable at a discount
scanners
Hardware technology that reads bar codes
athleisure
The category of active apparel also used for everyday wear
offshore production
The importation of goods by domestic apparel producers, either from their own plants operating in cheap, labor-rich foreign areas, or through their long-term supply arrangements with foreign producers.
minimum order
The quantity, number of styles, and/or dollar amount required by the manufacturer in order to accept the retail store buyer's order
corporate licensing
The use of a company's name on (sometimes) related merchandise - fastest growing segment of licensing
sportswear
Casual wear that includes unconstructed jackets, knit and woven sports shirts, slacks, and leisure attire
toddler's sizes
Clothing designed with snaps and easy access for diaper changes and elastic waistbands and other features for children learning how to dress themselves
custom made
Clothing fitted specifically to the wearer
bridge apparel
Clothing that spans the style gap between young men's and men's collections, and the price gap between contemporary and designer apparel. Bridge customers are usually between the ages of 25 and 40
item house
Contractors that specialize in the production of one product
Performs only the sewing functions in the apparel process. a. stylist b. manufacturer c. contractor d. jobber
contractor
furnishings (men's wear)
dress shirts, neckwear, sweaters, headwear, socks, underwear, robes or pj's
line
entire season's production from the manufacturer - divided into groups linked by common themes like color, fabric, or style - used to describe moderate and popular priced apparel
"European styling" refers to a broad-shouldered, boxier jacket in a double-breasted styling. a. true b. false
false
The shirt, tie, shoes, cuff links, and pocket square worn by a man are examples of a. power suits b. accessories c. furnishings d. tailored clothing
furnishings
trunk show
involves a designer or manufacturer sending a representative to a store with samples of the current line and exhibiting those samples to customers at scheduled, announced showings.
As a commercial activity, children's clothing a. is a result of American Colonialist attitudes toward b. childhood was developed by William Carter & Company in 1865 c. is a phenomenon of the twentieth century d. is a result of the Renaissance and attitudes toward childhood
is a phenomenon of the twentieth century
Performs all operations necessary to produce apparel except sewing operations a. jobber b. mananufacturer c. stylist d. contractor
jobber
Performs all operations necessary to produce apparel. a. contractor b. manufacturer c. stylist d. jobber
manufacturer
The leader of the product development team is the a. brand manager b. designer c. merchandiser d. forecaster
merchandiser
This product is owned and advertised by the manufacturer and is available to consumers in a variety of stores. a. private label b. retail brand c. non-brand d. national brand
national brand
infant's
newborn-1 year
activewear (market segment)
nike, adidas, under armor
character licensing
pooh, Mickey Mouse, hello kitty, etc.
Vera Wang designs a line of apparel, shoes, accessories, and selected home décor items exclusive to Kohl's, labeled "Simply Vera." This is an example of a. retail store brand b. private label c. non-brand d. national brand
private label
sports licensing
professional athletes, college football, etc.
outerwear (men's wear)
raincoats, coats, jackets, active sportswear
The first task of a designer in the product development process is a. attend fabric trade shows b. research on fabric, color, and style trends c. sketching multiple design ideas d. determine what can be produced profitably
research on fabric, color, and style trends
Spring I
september (New York) October (Las Vegas and Dallas)
women's petites
sizes designed for a shorter figure of larger girth, generally with a fuller torso, and shorter sleeves and hemlines, in comparison to the misses category (12wp-26wp)
tailored (market segment)
suit separates, designer suits, production
tailored (men's wear)
suits, overalls, sports coats, formal wear - 95% made with polyester, wool, or cotton
slop shops
the first shops offering men's ready-to-wear in this country - Garments lacked careful fit and detail work found in custom-tailored clothing of the period
activewear
the sector of sportswear that includes casual attire worn for sports such as running, jogging, tennis, and racquetball. Sometimes called active sportswear.
After years of low pay and unsatisfactory working conditions, attempts to unionize garment workers were resisted by the industry until this event won public support for the workers. a. World War II b. Establishment of the New York Garment District in c. c. Manhattan d. The Great Depression e. Triangle Shirtwaist Fire
triangle shirtwaist fire
People in the industry have described the merchandiser as the "glue" that holds the product development concept together. a. true b. false
true
Trunk shows allow customers to view a designer's complete collection and allow the designer or manufacturer an opportunity to get firsthand customer reactions a. true b. false
true
A designer or company representative stages a fashion show for a retail store's employees and customers in a small, intimate setting a. trunk show b. private labels c. promotion d. fashion week
trunk show
sportswear (market segment)
unconstructed clothing- lacks padding and lining
other (men's wear)
uniforms and miscellaneous items - unofficial classifications
collections
used in the United States and Europe to describe an expensive line
Spring II/ Summer
early January
The primary market segments in children's clothing are boy's, girl's, sportswear, weekend wear, and infant wear. a. true b. false
false
Very different design and production methods are used in the children's wear industry as compared with the adult apparel industry. a. true b. false
false
non-brands
labels on items list a brand name you do not recognize, found at inexpensive retailers
budget
lowest price zone ex: Walmart or tjmaxx
petite
misses or juniors (2P-16P) (1p-15-)
One-third of all women in the United States are a size 14 in this size category a. plus size b. women's c. juniors d. misses
women's
work clothing (men's wear)
work shorts, work pants, overalls
infant's sizes
Designed with snaps and other features to meet the unique needs of the youngest children. - one- size garments known as "onesies" are simple, easy garments for very small children to wear.
radio frequency identification
Electronic tags used for storing data; each includes a unique serial number that allows the tracking of products, cartons, containers, and individual items as they move through the supply chain. They hold more data than bar codes and can be read many times faster
line-for-line
Exactly like the original designs except that they have been mass-produced in less expensive fabrics to standard size measurements
Fall II
February
chargebacks
Financial penalties imposed on manufacturers by retailers
misses
Fuller figure and longer waisted - even numbers 4-20, 12-20, 0, and 2
quality assurance
Inspection of each component of a garment to ensure that it meets the standards established for it - inspection of ingredient of garment fabric, thread, buttons, zippers, hem tape, linings, and shoulder pads
product development
Teaming of market and trend research with the merchandising, design, and technical processes that develop a final product. - used by both wholesale manufacturers, who develop products for a signature brand, and retailers, who use it for private- label development for their own stores
modular manufacturing system
Teams of seven to nine workers that produce entire garments, passing them on to each other until the garment is complete - requires extensive cross-training so each team member can learn all the tasks involved and do them as the flow of work demands.
body scanning
Technology that takes a 3D snapshot of the human form, providing complete and accurate measurement data
sample hand
The designer's assistant who sews the sample garment
section work/ piecework
The division of labor in apparel manufacturing whereby each sewing-machine operator sews only a certain section of the garment, such as a sleeve or hem
electronic data interchange
The electronic exchange of machine-readable data in standard formats between one company's computers and another company's computers.
universal product code
The most widely accepted of a number of bar codes used for automatic identification of items scanned at retail cash registers
sourcing
The process of determining where the components of a garment (fabric, thread, linings, facings, buttons, trim, etc.) will be purchased and where the garments will be cut and sewn
tailored clothing firms
Those menswear firms that produce structured or semistructured suits, overcoats, topcoats, sport coats, and/ or separate trousers in which a specific number of hand-tailoring operations are required
magic menswear
biggest trade show at the mandalay convention center in Las Vegas
holiday
July (New York) august (dallas)
resort/ cruise
June (new york) July (Miami) August (dallas)
specification/ product manager
Manager who oversees the purchasing and manufacturing process for a private label.
floor ready
Merchandise that has been ticketed with bar- coded price and packed in labeled cartons with all shipping documents attached - if the merchandise is a garment, it has been pressed and folded or hung on a hanger with a plastic bag over it.
private label
Merchandise that meets standards specified by a retail firm and that belongs to it exclusively. Primarily used to insure consistent quality of product as well as to meet price competition
Young men's, prep, student, or teen sizes
More sophisticated styling for maturing children, but often in the same size ranges as girls' and boys' sizes
Compares industrial statistics between the United States, Canada, and Mexico a. PLM b. SIC c. NAICS d. SCM
NAICS
single hand operation
One operator sews the entire garment and is used for very high-priced garments that are produced in very small quantities
freelance designer
Person who sells original design sketches or adaptations of a design to a manufacturer on an individual project basis.
short run
Production of a limited number of units of a particular item, fewer than would normally be considered an average number to produce.
mass customization
Production of a product to fit to one particular customer instead of a one size or type fits all, and to supply thousands of individuals at mass prices instead of custom-made prices.
girl's sizes
Same as preteen sizes for girls, offering more casual styling
preteen sizes
Same size range as girls' sizes, but more sophisticated Fashion retailing,in airports,in styling
boy's sizes
Similar size range as young men's, prep, student, or teen, but less sophisticated in styling
women's plus
Sizes designed for the adult woman of average to above- average height who is fuller and more mature, especially in torso girth, than the misses category figure. - XL to 5X and 14W to 28W
computer aided manufacturing
Stand-alone computerized manufacturing equipment, including computerized sewing, pattern-making, and cutting machines.