fash merch exam 3 (8-11)

moderate

$ advertised makers with less prestige ex: target

better

$$ medium to high prices ex: Macy's

contemporary

$$$ new zone w/ young designers ex: ann taylor or zara

bridge

$$$$ between designer and better prices ex: saks or nordstrom

women's

(14-24 and half sizes)

suit separates

(menswear) Sports jacket and trousers worn much as the tailored suit used to be

drop

(menswear) The difference in inches between the chest measurements of a suit jacket and the waist of the pants.

product development process stages

1. planning the line 2. creating design concepts 3. developing designs 4. planning production 5. production 6. distributing the line

product development process

1. specializing by product 2. by gender, age, size of categories, and classifications 3. brands and labels

children's

3-6 years

boy's

6 or 7-14 or 15 years

girl's

7-14 years

preteen

7-14 years

young men

8-20 years, concentrating on 14-20 years

product lifestyle management

a system that links information within a manufacturing company to increase efficiency and manage the life of a product. This technology has the potential for cost savings, optimized lead times, and improved speed to the market.

designer

$$$$$ highest prices ex: Chanel or versace

toddler's

2-3 years

brand extension

A common technique in consumer goods marketing in which a company uses a successful brand name to launch new or modified products.

computer-aided design

A computer program that allows designers to manipulate their designs easily.

anchors

A design from a previous season reworked in a different color or fabric

apparel jobber

A firm that handles the designing, planning, and purchasing of materials, and usually the cutting, selling, and shipping of apparel, but does not handle the actual garment sewing

apparel manufacturer

A firm that performs all of the operations required to produce a garment.

apparel contractor

A firm whose sole function is to supply sewing services to the apparel industry

spreader

A laying-up machine that carries material along a guide on either side of a cutting table, spreading the material evenly, layer upon layer

price zones

A series of somewhat contiguous price lines that appeal to specific target groups of customers.

juniors

A size not a age, youthful look, slender, and shorter waisted - odd numbers 5-17 or 1-15

contemporary menswear

A special type of styling that provides both high quality and fashion. Contemporary menswear includes clothing in all categories, and can often be distinguished by its use of bright colors. Style- conscious men of all age groups wear contemporary menswear

product lifecycle management

A strategic system that links information within a manufacturing company to increase efficiency and manage the life of a product. - this technology has the potential for cost savings, optimized lead times, and improved speed to the market.

quick response

A strategy used by manufacturers to shorten the ordering cycle to compete with foreign imports

groups

A subdivision of a line, linked by a common theme such as color, fabric, or style

specification buying

A type of purchasing that is done to the store's rather than to the manufacturer's standards

marker

A long piece of paper which the pieces of the pattern of a garment in all its sizes are outlined and that is placed on top of many layers of material for cutting purposes

dual distribution

A manufacturer's policy of selling goods at both wholesale and retail.

barcodes

A pattern of dark bars and white spaces of varying length

stylist-designer

A person who adapts or changes the successful designs of others.

ready-to-wear

Apparel made in factories to standard size measurements.

grade

Adjustment of a style's sample pattern to meet the dimensional requirements of each size in which the style is to be made

supply chain management

Allows companies to share forecasting, point-of- sale data, inventory information, and the supply and demand for materials or products

bundling

Assembling the cut pieces of each pattern— sleeves, collars, fronts, and backs—into bundles according to their sizes and is usually done by hand

The five divisions of the women's apparel industry based on price of merchandise are called a. Misses, Petites, Juniors, Women's, Half-Sizes b. Better, Medium, Budget, Couture, Moderate c. Budget, Moderate, Medium, Better, Designer d. Budget, Moderate, Better, Bridge, Designer e. Budget, Import, Moderate, Better, Designer

Budget, Moderate, Better, Bridge, Designer

national brand

Branded products owned by a manufacturer who advertises nationally. Products are available for sale by many retailers

ZARA or Ann Taylor offer designer quality lines, which target to reach a broader market belong in the following price zone a. contemporary b. high-end c. bridge d. better

contemporary

Fall I/ transition

February

factor

Financial institution that specializes in buying accounts receivable at a discount

scanners

Hardware technology that reads bar codes

athleisure

The category of active apparel also used for everyday wear

offshore production

The importation of goods by domestic apparel producers, either from their own plants operating in cheap, labor-rich foreign areas, or through their long-term supply arrangements with foreign producers.

minimum order

The quantity, number of styles, and/or dollar amount required by the manufacturer in order to accept the retail store buyer's order

corporate licensing

The use of a company's name on (sometimes) related merchandise - fastest growing segment of licensing

sportswear

Casual wear that includes unconstructed jackets, knit and woven sports shirts, slacks, and leisure attire

toddler's sizes

Clothing designed with snaps and easy access for diaper changes and elastic waistbands and other features for children learning how to dress themselves

custom made

Clothing fitted specifically to the wearer

bridge apparel

Clothing that spans the style gap between young men's and men's collections, and the price gap between contemporary and designer apparel. Bridge customers are usually between the ages of 25 and 40

item house

Contractors that specialize in the production of one product

Performs only the sewing functions in the apparel process. a. stylist b. manufacturer c. contractor d. jobber

contractor

furnishings (men's wear)

dress shirts, neckwear, sweaters, headwear, socks, underwear, robes or pj's

line

entire season's production from the manufacturer - divided into groups linked by common themes like color, fabric, or style - used to describe moderate and popular priced apparel

"European styling" refers to a broad-shouldered, boxier jacket in a double-breasted styling. a. true b. false

false

The shirt, tie, shoes, cuff links, and pocket square worn by a man are examples of a. power suits b. accessories c. furnishings d. tailored clothing

furnishings

trunk show

involves a designer or manufacturer sending a representative to a store with samples of the current line and exhibiting those samples to customers at scheduled, announced showings.

As a commercial activity, children's clothing a. is a result of American Colonialist attitudes toward b. childhood was developed by William Carter & Company in 1865 c. is a phenomenon of the twentieth century d. is a result of the Renaissance and attitudes toward childhood

is a phenomenon of the twentieth century

Performs all operations necessary to produce apparel except sewing operations a. jobber b. mananufacturer c. stylist d. contractor

jobber

Performs all operations necessary to produce apparel. a. contractor b. manufacturer c. stylist d. jobber

manufacturer

The leader of the product development team is the a. brand manager b. designer c. merchandiser d. forecaster

merchandiser

This product is owned and advertised by the manufacturer and is available to consumers in a variety of stores. a. private label b. retail brand c. non-brand d. national brand

national brand

infant's

newborn-1 year

activewear (market segment)

nike, adidas, under armor

character licensing

pooh, Mickey Mouse, hello kitty, etc.

Vera Wang designs a line of apparel, shoes, accessories, and selected home décor items exclusive to Kohl's, labeled "Simply Vera." This is an example of a. retail store brand b. private label c. non-brand d. national brand

private label

sports licensing

professional athletes, college football, etc.

outerwear (men's wear)

raincoats, coats, jackets, active sportswear

The first task of a designer in the product development process is a. attend fabric trade shows b. research on fabric, color, and style trends c. sketching multiple design ideas d. determine what can be produced profitably

research on fabric, color, and style trends

Spring I

september (New York) October (Las Vegas and Dallas)

women's petites

sizes designed for a shorter figure of larger girth, generally with a fuller torso, and shorter sleeves and hemlines, in comparison to the misses category (12wp-26wp)

tailored (market segment)

suit separates, designer suits, production

tailored (men's wear)

suits, overalls, sports coats, formal wear - 95% made with polyester, wool, or cotton

slop shops

the first shops offering men's ready-to-wear in this country - Garments lacked careful fit and detail work found in custom-tailored clothing of the period

activewear

the sector of sportswear that includes casual attire worn for sports such as running, jogging, tennis, and racquetball. Sometimes called active sportswear.

After years of low pay and unsatisfactory working conditions, attempts to unionize garment workers were resisted by the industry until this event won public support for the workers. a. World War II b. Establishment of the New York Garment District in c. c. Manhattan d. The Great Depression e. Triangle Shirtwaist Fire

triangle shirtwaist fire

People in the industry have described the merchandiser as the "glue" that holds the product development concept together. a. true b. false

true

Trunk shows allow customers to view a designer's complete collection and allow the designer or manufacturer an opportunity to get firsthand customer reactions a. true b. false

true

A designer or company representative stages a fashion show for a retail store's employees and customers in a small, intimate setting a. trunk show b. private labels c. promotion d. fashion week

trunk show

sportswear (market segment)

unconstructed clothing- lacks padding and lining

other (men's wear)

uniforms and miscellaneous items - unofficial classifications

collections

used in the United States and Europe to describe an expensive line

Spring II/ Summer

early January

The primary market segments in children's clothing are boy's, girl's, sportswear, weekend wear, and infant wear. a. true b. false

false

Very different design and production methods are used in the children's wear industry as compared with the adult apparel industry. a. true b. false

false

non-brands

labels on items list a brand name you do not recognize, found at inexpensive retailers

budget

lowest price zone ex: Walmart or tjmaxx

petite

misses or juniors (2P-16P) (1p-15-)

One-third of all women in the United States are a size 14 in this size category a. plus size b. women's c. juniors d. misses

women's

work clothing (men's wear)

work shorts, work pants, overalls

infant's sizes

Designed with snaps and other features to meet the unique needs of the youngest children. - one- size garments known as "onesies" are simple, easy garments for very small children to wear.

radio frequency identification

Electronic tags used for storing data; each includes a unique serial number that allows the tracking of products, cartons, containers, and individual items as they move through the supply chain. They hold more data than bar codes and can be read many times faster

line-for-line

Exactly like the original designs except that they have been mass-produced in less expensive fabrics to standard size measurements

Fall II

February

chargebacks

Financial penalties imposed on manufacturers by retailers

misses

Fuller figure and longer waisted - even numbers 4-20, 12-20, 0, and 2

quality assurance

Inspection of each component of a garment to ensure that it meets the standards established for it - inspection of ingredient of garment fabric, thread, buttons, zippers, hem tape, linings, and shoulder pads

product development

Teaming of market and trend research with the merchandising, design, and technical processes that develop a final product. - used by both wholesale manufacturers, who develop products for a signature brand, and retailers, who use it for private- label development for their own stores

modular manufacturing system

Teams of seven to nine workers that produce entire garments, passing them on to each other until the garment is complete - requires extensive cross-training so each team member can learn all the tasks involved and do them as the flow of work demands.

body scanning

Technology that takes a 3D snapshot of the human form, providing complete and accurate measurement data

sample hand

The designer's assistant who sews the sample garment

section work/ piecework

The division of labor in apparel manufacturing whereby each sewing-machine operator sews only a certain section of the garment, such as a sleeve or hem

electronic data interchange

The electronic exchange of machine-readable data in standard formats between one company's computers and another company's computers.

universal product code

The most widely accepted of a number of bar codes used for automatic identification of items scanned at retail cash registers

sourcing

The process of determining where the components of a garment (fabric, thread, linings, facings, buttons, trim, etc.) will be purchased and where the garments will be cut and sewn

tailored clothing firms

Those menswear firms that produce structured or semistructured suits, overcoats, topcoats, sport coats, and/ or separate trousers in which a specific number of hand-tailoring operations are required

magic menswear

biggest trade show at the mandalay convention center in Las Vegas

holiday

July (New York) august (dallas)

resort/ cruise

June (new york) July (Miami) August (dallas)

specification/ product manager

Manager who oversees the purchasing and manufacturing process for a private label.

floor ready

Merchandise that has been ticketed with bar- coded price and packed in labeled cartons with all shipping documents attached - if the merchandise is a garment, it has been pressed and folded or hung on a hanger with a plastic bag over it.

private label

Merchandise that meets standards specified by a retail firm and that belongs to it exclusively. Primarily used to insure consistent quality of product as well as to meet price competition

Young men's, prep, student, or teen sizes

More sophisticated styling for maturing children, but often in the same size ranges as girls' and boys' sizes

Compares industrial statistics between the United States, Canada, and Mexico a. PLM b. SIC c. NAICS d. SCM

NAICS

single hand operation

One operator sews the entire garment and is used for very high-priced garments that are produced in very small quantities

freelance designer

Person who sells original design sketches or adaptations of a design to a manufacturer on an individual project basis.

short run

Production of a limited number of units of a particular item, fewer than would normally be considered an average number to produce.

mass customization

Production of a product to fit to one particular customer instead of a one size or type fits all, and to supply thousands of individuals at mass prices instead of custom-made prices.

girl's sizes

Same as preteen sizes for girls, offering more casual styling

preteen sizes

Same size range as girls' sizes, but more sophisticated Fashion retailing,in airports,in styling

boy's sizes

Similar size range as young men's, prep, student, or teen, but less sophisticated in styling

women's plus

Sizes designed for the adult woman of average to above- average height who is fuller and more mature, especially in torso girth, than the misses category figure. - XL to 5X and 14W to 28W

computer aided manufacturing

Stand-alone computerized manufacturing equipment, including computerized sewing, pattern-making, and cutting machines.