FAU MAR3023 - Ch. 12 Pt. 1
Customer communication
Tweeting out reservation upgrades to followers who have provided feedback to Stetson's
Timeliness
Tweeting out special discounts in the afternoon on rooms that are vacant for that night
Ease of doing business
Allowing customers to book a room at Stetson's directly on Facebook
Reliability
Monitoring social media comments to help forecast demand for rooms during the holidays
Ease of doing business
Offering customers 10 percent off the room rate if they purchase using a special Twitter link
Reliability
Posting testimonials on Stetson's Facebook page from customers who have always received the room they made a reservation for
Customer communication
Responding to a customer complaint about Stetson's room rates on Twitter
Timeliness
Texting customers with reservations that night that their rooms are ready.