FB Blueprint Certification

Page Insights are most useful for pages with

100 likes

Ads Manager provides (blank) campaigns to choose from

11

What is the primary goal of a Facebook group?

A space to communicate about shared interests with certain people on Facebook

What are Instagrams 3 Insight options?

Activity Audience Content

An advertiser recently installed the FB pixel on its website. At what level should the advertiser choose the conversion event optimization?

Ad Set

A company is delivering multiple ad sets and ads within a single campaign. A company wants to know the amount spent on a specific ad set. Where can this be found?

Ad Set Tab within Ads Manager in the Amount Spent column

An advertiser is delivering a FB campaign and recently created an Instagram business profile. Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

Ad level

What are two roles available to manage an ad account?

Administrator & Advertiser

You would like to run an offer. Where can you run offers from?

Ads Manager Fan Page

What is the first built-in step for the campaign-creation process in Ads Manager?

Align the business goal to an advertising objective

What is a valid reason that an ad would be rejected by Facebook?

An image within the ad focused on individual body parts

What is the minimum criteria to receive the "very responsive to messages" badge?

At least 90% and less than 15 minutes

Where can an advertiser create a custom audience or lookalike audience?

Audiences

Which 2 settings can be changed at the ad set level?

Bid Amount & Placement

You have a client who wants to launch a new product through it's online store. They would like to market this new product to existing customer base and also create a branding to new niche markets. Which 2 types of ads?

Brand Awareness & Conversion

What is the structure of a Facebook ad campaign?

Campaign > Ad Set > Ad

The Daily Results estimate is based on your ______

Campaign Objective

A men's retail business is launching a new shoe line with 8 different style/color combinations. All styles must be shown to the audience. However the business doesn't know which products will best sell. Which ad format should the retailer use?

Carousel

When you change your currency or time zone, you will automatically create a new ad account. Your old ad account will

Close & all the ads will stop running

A business wants to sell products online. Which ad format clearly displays both a video and product?

Collection

Your Page Inbox is organized into three categories:

Comments Messages Automated Responses

A candy company delivers a campaign to generate maximum sales of its candies. Which metric should the company use to evaluate the success of the campaign?

Conversions

Which FB campaign objective should be selected to generate sales on a website or app?

Conversions

What are the 3 types of audiences & explain

Core - demographics, location, gender Custom - people you already know Lookalike - lookalike people you know

What are the 3 differences between a personal and business account on Instagram?

Create promotions Gain Insights Add contact info

What are the 2 main options for selecting your ad duration?

Custom & Repopulated

If a business wants to retarget customers who previously purchased an item from its website, what audience type should use it?

Custom Audience

Which audience creation tool should be used to create an audience of people who have signed up for a business newsletter?

Custom Audience

The number of people we estimate you'll reach in your audience, based on factors like your bid and budget.

Daily Reach

Your ____ becomes more valuable the more often you post.

Engagement Metrics

Which 2 ad placement options are available in Instagram?

Feed & Stories

Information you share with facebook is (blank) aka turned into short fingerprints that is impossible to reverse up

Hashed

What are 2 benefits of pixel?

Helps advertisers reach the right people & Measures the results of an ad across devices

Daily reach and result estimates may vary based on several factors. Optimize your estimates by

Increasing audience & budget

What is an advantage of using the slideshow format when designing a mobile creative?

It works well in areas with limited connectivity

A car dealership wants to receive data information on Facebook from potential customers to increase test drives. Which ad objective is appropriate for this business?

Lead Generation

What ad objective do you use to get more people to sign up for your newsletter?

Lead Generation - Newsletter

Which setting must be selected to activate the ad scheduling feature?

Lifetime Budget

The conversion campaign isn't performing well since you didn't install the pixel. You are thinking of launching a traffic campaign instead. What should you do?

Make a new campaign

What action would a business want its customers to take if it selects conversions as it's campaign objective?

Make a purchase

Facebook ad policy no-nos

Misleading buttons Before & After images Sexually suggestive Shock images FB or Insta old logos

Can you delete an offer once it has been created?

No

On a Facebook business page, in which 2 places can a business review reporting for boosted posts?

Page Post & Page Insights

Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Pages

What can't you use in an ad?

Person's Name Race/Ethnicity/Sex Medical Conditions Financial Status

Your client does not have a website or any other online presence other than a FB Fan Page. What are some ways he can promote his business.

Post Engagement Page Likes Event Responses Offer Claims

Estimate of how many people are in an ad set audience

Potential Reach

Imagine you own your own restuarant and you want to get more people through your door. Which ad objective would be the best option?

Promote your business locally

A quick service restaurant client is launching a new delivery service and wants to build awarenesses of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 who are interested in dining and food. The client has 2 creatives: a ThruPlay video and a 6 second video. Which objective and placements should the client use?

Reach Instagram Stories, Instagram Feed, Facebook Feed

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers. Which objective should the retailer apply?

Store Traffic

Facebook Placements

Stories Marketplace Instant articles In-stream videos Right column Feed

What is the first course of action required to establish a business presence on Instagram?

Switch a personal profile to a business profile

In Ads Manager you can change your..

Time zone Currency Payment Method Spending Limit

The client wants you to make edits to a video that currently has ads running. What should you do?

You need to upload the new video and create a new ad under the same campaign and ad set.