Final Exam Comm 1000

When Conrad Hilton asked Don Draper, "What do you want?", Draper responded ethically and effectively with: a. "I want to take over your entire advertising portfolio" b. "Peace, love, and happiness" c. "A drink would be nice" d. "I'd love a chance at your business"

"I'd love a chance at your business"

Sterling cooper is an organization with a(n) _______ orientation

Economic

Japan and France are examples of uncertainty-______cultures

Rejecting

If I notice that Bill and Yolanda are often together and I "fill in" my inference that they are now lovers, then I am illustrating the perception concept called a. Closure b. Filtering c. Figure and ground d. Proximity

a. Closure

What type of information includes general audience characteristics such as age, gender, and education? a. Demographic b. Psychological c. Situational d. Statistical

a. Demographic

Which of the following is NOT one of Aristotle's three types of appeals? a. Eros b. Ethos c. Logos d. Pathos

a. Eros

Which SMCRE variable does the speaker have the MOST control over? a. Message b. Channel c. Environment d. Receiver

a. Message

When Conrad Hilton interviewed Don Draper, did he ask any "illegal questions" (according to the textbook)? a. No b. Yes

a. No

Which of the following is the name for vocal fillers such as "um, ah, and" that become distracting when used repetitively by the speaker? a. Nonfluencies b. Verbal Transitions c. Verbal Adapters d. Vocalized Gestures

a. Nonfluencies

Which statement best describes the effects of orally citing sources during your speech? a. Oral citations have the potential to increase your credibility with the audience b. Oral citations are not necessary is your provide a references list as a handout c. Oral citations will reduce the motional impact of your message d. Oral citation will reduce the persuasiveness of your message

a. Oral citations have the potential to increase your credibility with the audience

Which of the following is a physiological factor that could lead to differences in perception? a. Past Experiences b. Height c. Co-Culture d. Roles

a. Past Experiences

Lisa and Laura were at a cafe having lunch and saw a woman and her child walk by. Lisa only saw a happy child and her happy mother, while Laura saw an unhappy child and her unhappy mother. What type of perception is this? a. Subjective b. Passive c. Active d. Objective

a. Subjective

The concept referring to the idea that messages and feedback from others shape you into what you are today is called a. Symbolic Interactionism b. Self-Consciousness c. Transactional Communication d. Self-Actualization

a. Symbolic Interactionism

Which of the following would NOT be recommended for writing text on a PowerPoint slide used in an extemporaneous presentation? a. Use complete sentences b. Use upper and lower case letters c. Limit bullet points to 6 or 7 lines d. Use 24 point or higher font size

a. Use complete sentences

Which of the following BEST describes extemporaneous delivery? a. A dramatic voice reading memorized content b. A conversational voice using planned, practiced, and interactive delivery c. An informal voice with impromptu content d. A formal voice reading full manuscript content

b. A conversational voice using planned, practiced, and interactive delivery

Which of the following statements best describe the suggestions for developing Main Points in your speech? a. Limit each main point to one idea b. ALL of the answers c. Focus each main point on developing the thesis statement d. Give all main points balances treatment

b. ALL of the answers

Sally Draper is very reluctant to self-disclose to her mother, but not to her father. Why? a. Because of the Elaboration Likelihood Model b. Because her father is more empathetic and positive than her mother c. Because of the Oedipus complex d. Because her father is more high context than her mother

b. Because her father is more empathetic and positive than her mother

Which of the following would be the reason why an individual looking at a class picture might see his or her own face first? a. Because of its proximity to the other faces b. Because it is figure and the rest of the class is ground c. Because it is the image that allows closure d. Because it is ground and the rest of the class is figure

b. Because it is figure and the rest of the class is ground

According to the Elaboration Likelihood Model, the two main routes to persuasion are a. Logical and Emotional b. Central and Peripheral c. Verbal and Visual d. Deductive and Inductive

b. Central and Peripheral

Describing your experience, qualifications, and citing scholarly sources are ways to increase your ______ with the audience a. Mythos b. Credibility c. Pathos d. Logos

b. Credibility

In the world of Mad Men, which has the more high context culture? a. The United States b. Great Britain

b. Great Britain

According to the Inoculation Theory, your message will be more persuasive with most audiences if you: a. Give only one side of the argument (one-sided non-refutation) b. Identify the specific counter-arguments and directly refute them (two-sided refutation) c. Identify the counter-arguments without refuting them (two-sided refutation) d. None of the above answers

b. Identify the specific counter-arguments and directly refute them (two-sided refutation)

According to the Elaboration Likelihood Model, the two main determinants of a listener's willingness to engage in elaborating on the message are _____ and _____. a. Channel and sender b. Motivation and ability c. Hostility versus neutrality d. Attitude and attractiveness

b. Motivation and ability

The idea that our past experiences lead us to see the world in a particular way that is difficult to change is called a. Selective Retention b. Perceptual Constancy c. Cultural Selection d. Stubbornness

b. Perceptual Constancy

If you imagine yourself delivering a successful presentation, you are engaging in_____ a. Body Control b. Positive Visualization c. Daydreaming d. Reinforcement

b. Positive Visualization

When you remember how wonderful your mother was but forget how often she made you feel inadequate, then you are exhibiting the perception concept called a. Selective Attention b. Selective Retention c. Sexual Discrimination d. Stereotyping

b. Selective Retention

Organizational cues that alert the audience that you are moving from point to point are called____ a. Sources b. Signposts c. Illustrators d. Fillers

b. Signposts

All e-mails related to this course should be sent a. Using ALL CAPS b. Via Webcourses mail c. Between the hours of 9:00am and 5:00pm d. To [email protected]

b. Via Webcourses mail

Guy MacKendrick's injury makes him, in the British view, unacceptable as an "account man." The Brits express this by saying: a. "A salesman with such an obvious imperfection makes for a bad first impression of the company" b. "How can he get a foot in the door when he's missing the other one to balance on?" c. "He'll never play golf again" d. "Clients will be distracted by Guy's disability and won't be able to fully concentrate on his pitch"

c. "He'll never play golf again"

When Conrad Hilton criticized Don Draper's answer to his question, "What do you want?", Draper responded effectively and ethically with: a. A six-figure number b. A parable about a little girl who fed her goldfish too much c. A metaphor about a hungry snake suffocating on its food d. A profit-sharing proposal

c. A metaphor about a hungry snake suffocating on its food

Which of the following would be most likely to result in long-term persuasion a. A message with low relevance but high fear appeals b. A message with delivered by a dynamic speaker regardless of the strength of the argument c. A strong argument with high relevance to the audience d. An emotional message regardless of its relevance to the audience

c. A strong argument with high relevance to the audience

Which of the following best describes the appropriate steps for developing content of an effective speech? a. Write an outline of your message, then find sources to support your points b. Develop a set of Powerpoint slides, then write an outline c. Analyze the audience and occasion, then plan and organize your message d. Find a good speech on the internet, then adapt it for your purposes

c. Analyze the audience and occasion, then plan and organize your message

Lane Pryce apologizes to the Sterling Cooper employees about the disruption to their July 4th plans. He looks longingly out his office window at New York City. He tells Don Draper he's been reading "Tom Sawyer." He seems to identify more with this American co-workers than with this British bosses. Put together, these show Lane may harbor a goal of ____ a. Separation b. Ethnocentrism c. Assimilation d. Accommodation

c. Assimilation

When Carlos described this topic expertise and cited the qualifications of the sources he used to support his arguments, he appealed to a. Mythos b. Pathos c. Ethos d. Logos

c. Ethos

In the "Seinfeld" episode shown in class, George hooking up with Sylvia after she shows a positive interest in him is an example of the ________ motivation for initiating a relationship a. Complementarity b. Contextiveness c. Responsiveness d. Defensiveness

c. Responsiveness

The skit shown in class about two men applying for a job illustrated the concept of a. Co-Culture b. Perceptual Constancy c. Role d. Self-Actualization

c. Role

The audience's perception of closeness and interaction with the speaker is called_____ a. Conformity b. Adaptation c. Speaker Immediacy d. Speaker Elaboration

c. Speaker Immediacy

When using Powerpoint in an extemporaneous presentation, occasionally using "B" key to blank the screen is recommended: a. When you want to give the audience a rest b. When you have more time to give your speech than your message will fill c. When you want to create immediacy with the audience d. When you need time to think about what you are going to speak about next

c. When you want to create immediacy with the audience

Which is the best example of an advertising slogan designed to appeal to the self-actualization need? a."You gotta eat" b."You're in good hands with Allstate" c."Aren't you glad you use Dial? Don't you wish everybody did?" d. "Be all that you can be"

d. "Be all that you can be"

When Joan's husband, Greg, reluctantly discloses to her that he didn't get the surgical residency he expected, Joan reciprocates with this disclosure a. "It's ok--I still have a job" b. "I hear the Army is looking for doctors" c. "Don't worry. You can still be a surgeon in Alabama" d. "I married you for your heart, not your hands"

d. "I married you for your heart, not your hands"

According the Elaboration Likelihood Model, a peripheral cue is: a. A message that increases the likelihood of long-term resistance to persuation b. An organizational signpost c. A logical appeal central to the message d. A cue or message (such as fear appeals), which affect the audience's motivation to elaborate or process the message during a presentation

d. A cue or message (such as fear appeals), which affect the audience's motivation to elaborate or process the message during a presentation

______________ is ethically neutral a. Immoral Communication b. Conscious Communication c. Controlled Communication d. Amoral Communication

d. Amoral Communication

In the "Seinfeld" episode shown in class, when Jerry stops himself from saying "Scalper" he is exhibiting a communication behavior called____ a. Argumentativeness b. Diatonic Transliteralism c. Chronemics d. Code Sensitivity

d. Code Sensitivity

Which of the following activities does NOT occur in perception? a. Organization b. Selection c. Interpretation d. Exploration

d. Exploration

Primary sources are best defined as a. Information sources that rely on other sources rather than gathering information first hand b. The words in an abstract, title, subject heading, or text that can be used to search for data c. A website that allows users to edit content d. Information that comes from the original author

d. Information that comes from the original author

______ is the process of receiving, attending to, and assigning meaning to verbal and visual stimuli a. Speaking b. Messaging c. Pseudoreasoning d. Listening

d. Listening

Of the communication elements listed in the SMCRE Model, which is the one over which the speaker has the MOST control? a. Channel b. Receiver c. Environment d. Message

d. Message

_____is the process which attitudes and behaviors are influenced as a result of receiving a message a. Interaction b. Speaking c. Communication d. Persuasion

d. Persuasion

In the "Seinfeld" episode shown in class, Jerry suggests Elaine take the subway home after their bowling expedition. Elaine complains that she has nothing to read on the subway and would rather Jerry drive her home. This statement on Elaine's part is an example of compliance-______ a. Maintaining b. Contexting c. Gaining d. Resisting

d. Resisting

The characteristic listed below that is NOT true of active perception is that it is a. Interpretive b. Subjective c. Active d. Simple

d. Simple

According to the SMCRE model of communication, which of the following best describes the environment of a speaking occasion? a. The area that the speaker and audience can make eye contact b. A non-verbal symbol that helps the speaker gain the attention of the audience c. The physical distance between the speaker and the audience d. The situation or context in which the transaction takes place

d. The situation or context in which the transaction takes place

If an audience is made up of people from a Collectivist culture, they will be more likely to: a. Have lower levels of communication apprehension b. Encourage more assertiveness c. Engage in positive self-talk d. Value group harmony

d. Value group harmony

The downward flowchart positioning of Roger Sterling showed him to be in a(n) ________ position to Guy MacKendrick (Hint: DO NOT answer with "downward.")

inferior