Final Exam Pt 2 (old exam section)

Which mega Hollywood talent agency recently purchased ICM (International Creative Management)_______ WME (William Morris Endeavor) CAA (Creative Artists Agency) IMG (International Management Group) UTA (United Talent Agency)

CAA (Creative Artists Agency)

Cable companies like Spectrum, Comcast/Xfinity, or Verizon FIOS pay cable networks fees each month. What are these fees called? Streaming fees Digital fees Subscription fees Carriage fees

Carriage fees

ABC parent

Disney (The Walt Disney Company)

T/F--Bob Chapek is the CEO of The Walt Disney Company

False

____________ sign two-year, renewable contracts with affiliate TV stations across the country.

Networks

CBS

Paramount

What program charges the most for a TV commercial?

Sunday Night Football

Which of the following is not one of the television systems in the United States? The streaming system The commercial broadcast network system The cable/satellite system The digital system

The digital system

The scripted TV show that charged the most for a commercial in the 2021-22 season was

This is Us

NBC

Universal (ComcastNBCUniversal)

Which of the following is not one of the ways Nielsen Media Research collects ratings' data? Volunteer viewer clustering Media diaries Telephone coincidentals People meters

Volunteer viewer clustering

FOX

animated comedies

Rising Action

obstacles, complications, frustrations

T/F--Movies, like TV shows, can be syndicated around the globe.

true

If I decide to stay in my dorm room and not interact with any other people and instead rely on technology for all of my needs, then I'm engaging in social utility cognition withdrawal entertainment

withdrawal

Which of the following is not typically a writer in a TV scripted program setting? Story Editor Showrunner Producer Director

Director

Which of the following is not a form of branded entertainment (advertising without commercials on screen)? Sponsorship Product placement Product integration Display advertising

Display Advertising

FOX

FOX Corporation

T/F--Broadcast network affiliates are only required to air the prime-time programs provided by the networks.

False

T/F--Broadcast television networks like NBC typically get the rights of blockbuster movies before streaming services.

False

T/F--ESPN is an example of a commercial broadcast television network.

False

T/F--Generally speaking, a scripted TV show needs 50 produced episodes to be syndicated successfully round the globe.

False

T/F--Google owns a small percentage of Hulu.

False

T/F--Gutenberg developed the world's first printing press of any kind.

False

T/F--Movie theaters make most of their money by selling tickets.

False

T/F--PBS is an example of a state-run television network.

False

T/F--The key demographic for entertainment television advertisers is viewers who are 18-49 years old.

False

T/F--The single most important function of media is entertainment.

False

T/F--There are more households that subscribe to cable today than ten years ago.

False

T/F--Time softening is the idea that a parent can always check in on a child, thanks to technology like smartphones.

False

T/F--Writers mostly come up with the ideas for the movies that get released by the major Hollywood studios.

False

What is the demo for TV news? 12+ 18-49 25-54 55+

25-54

It cost roughly ___________ to place a 30-second commercial on The Voice, which was the #1 unscripted program in the 2021-22 TV season.

$245,000

Roughly speaking, how much did NBC charge for a 30-second commercial for the most expensive sports program in the 2021-22 TV season? $296,000 $812,000 $354,000 $703,000

$812,000

If 100 TV homes are in my sample and 10 homes are watching Bachelor in Paradise, but only 50 homes have anyone watching TV, then the share is 5 20 10 15

20

If 100 TV homes are in my sample and 10 homes are watching Bachelor in Paradise, then the rating is_______ 5 10 15 20

10

What percentage do agents typically get for representing/negotiating for talent (actors, writers, professional athletes, influencers, directors, etc)? 5 10 15 20

10

Generally speaking, how many episodes of a sitcom are necessary before the program can be successfully syndicated?

100

Which of the following media properties is NOT an example of a "built-in audience?" Minions F9: The Fast Saga Top Gun: Maverick All of the above are properties with built-in audiences

All of the above are properties with built-in audiences

Which of the following is not one of the ratings reported by Nielsen? Live + Same Day Live Live + 3 Live + 15

Live+15

Which company recently purchased Activision-Blizzard, thus making the company the third-largest video game company in the world (in terms of revenue)?

Microsoft

CW

Paramount + Warner Bros. (Paramount + Warner Bros. Discovery)

Which of the following is not a sweeps month? February May September November

September

The main characters in Harry Potter, PowerPuff Girls, The Three Stooges, SpongeBob, and Alvin and the Chipmunks are all examples of which stock situation? Bitter rivals Dysfunctional nuclear family Team of three Ill-fated lovers

Team of three

How do affiliate TV stations make most of their money -Sharing in the merchandising revenue generated by the programs that they air (Sesame Street, iCarly, Victorious, etc) -They make their money via a combination of payments from the networks, selling commercials to their own programs (news/sports/etc), and by selling commercials for the syndicated programs they air. -Carriage fees paid to them by the cable companies -Subscription fees and by selling TV commercials

They make their money via a combination of payments from the networks, selling commercials to their own programs (news/sports/etc), and by selling commercials for the syndicated programs they air.

If I'm supposed to meet you at Viva down on the commons for some nachos at 7:00 pm and I text you at 6:30 pm to say that I'm running 15 minutes late, then I'm engaging in_____ time softening mobile parenting digital parenting action delaying

Time softening

What's it called when a movie studio takes steps to show that a movie didn't make money so that profits can't be shared?

Tricky Hollywood accounting

T/F--A film that begins production but then gets shut down because a director quits is an example of "development hell."

True

T/F--Affiliate TV stations sign two-year contracts with commercial broadcast networks.

True

T/F--An "O&O" station ("owned and operated") is a local television station owned by a major broadcast network like ABC, NBC, CBS, etc.

True

T/F--Believing that you'd be friends with Taylor Swift if you met in real life is an example of establishing a parasocial relationship.

True

T/F--Disney brings in more revenue from merchandising sales than from the box office.

True

T/F--Generally speaking, the longer a movie stays in the theater, the more money the theater makes. Correct answer:

True

T/F--Going to the New York Times' website to check on the midterm election results is an example of using the media for surveillance.

True

T/F--It's fair to say that all electronic media today are just extensions of the telegraph.

True

T/F--It's fair to say that from an advertiser's point of view the most important ratings are Live + 35.

True

T/F--Many popular television programs lose money while they're on-air (that is, they cost more to produce than the networks could ever pay).

True

T/F--Nielsen Media Research keeps track of social media engagement for TV shows and calls these "Social Ratings."

True

T/F--Portraying a dysfunctional nuclear family in a TV show (think The Simpsons, Shameless, the Sopranos, Succession, etc) is an example of a stock situation. (This question is especially for those who appreciate alliteration).

True

T/F--Showrunners (executive producers) of scripted shows on TV are writers.

True

T/F--The first window in the life of a typical Hollywood studio movie is the ITR (Initial Theatrical Release).

True

T/F--The international film market brings in more box office revenue than the U.S. box office.

True

T/F--The media in the United States exist to make a profit.

True

T/F--The three major tech companies that have entered the TV/film industry (Apple, Amazon, Google) collectively brought in more than $1 trillion last year.

True

T/F--Tricky Hollywood accounting refers to films that bring in significantly more in revenue than they cost, but they lose money "on paper."

True

T/F--Unfortunately, Hollywood has a long history of script theft accusations.

True

T/F--Using an app to check to see what time Black Panther: Wakanda Forever is playing is an example of conversational currency.

True

SAG-AFTRA represents directors producers writers actors

actors

CBS

criminal procedural shows

ABC "theme"

family comedies/strong female leads/diverse casts

The _______________ of the life of a movie refers to when the film is on a network that a consumer usually doesn't have to pay for (like CBS or ABC). black out period first Free Window hotel/airline stage the Initial Theatrical Release

first Free Window

pragmatic rule

how we actually use language (speech/action, for example)

normative rule

if violated, people will avoid your company

Which of the following statements is NOT true? -Morning talk shows like Good Morning America and The Today Show typically have low ratings and high shares. -It's better to have higher shares and lower ratings, than to have lower shares and higher ratings. -Successful late night talk shows like The Tonight Show with Jimmy Fallon and The Late Show with Stephen Colbert typically have low ratings and high shares.

it's better to have higher ratings and lower shares, than to have higher shares and lower ratings.

Media companies sell "access to audiences" to advertisers. That's their product. What function of mass media is this? linkage interpretation socialization surveillance

linkage

The ___________ market brought in nearly $90 billion last year. the PC gaming arcade gaming mobile casual gaming (Android, iOS) video game console

mobile casual gaming (Android, iOS)

Which of the following is NOT one of the ways PBS gets funding? Foundations From "viewers like you" (in other words, contributions from viewers) monthly subscription fees from all households with PBS Tax dollars

monthly subscription fees from all households with PBS

A ___________ rule refers to those rules of language that dictate the sounds made. syntax phonemic semantic pragmatic

phonemic

Which of the following professions is NOT represented by IATSE? art directors hair stylists animators producers

producers

If I mistakenly say the word "exacerbated" when I meant the word "exasperated," I've violated a ________ rule of language. pragmatic syntax phonemic semantic

semantic

The head writer/top executive producer of a scripted TV series is called the

showrunner

NBC

single-camera cringe comedies

CW

teen angst/superheroes

The top international Esports competitors are now eligible to receive

the "professional athlete" visa to enter the United States (same as for baseball players, golfers, etc.).

According to the article titled "High Anxiety in Hollywood," the Warner Bros. Discovery CEO David Zaslav makes clear that____________ the company is not for sale. the company will be sold to the highest bidder. there will be two streaming services-- HBO Max (scripted) and Discovery+ (unscripted). all of the above

the company is not for sale

According to the article titled "Why Production Companies Need to Get Big or Go Home," it's suggested that

the only real chance for smaller production companies to survive vs the major studios is to combine with others to get bigger and stronger.

Denouement

the resolution, tying up loose ends, back to some kind of normalcy

syntax

the rules that dictate the order of words, for example

inciting incident

the singular event that upsets the state of normalcy in the story's world

morpheme

the smallest unit of sounds with meaning attached

phoneme

the sounds a language uses (in English, there are 44)

Climax

the turning point for the protagonist

In the article titled "The Real Campus Scourge," what is the REAL scourge afflicting college students?

they are lonely.

Getting ideas from movies and TV shows about how we're supposed to act on a first date is an example of__________ interpretation transmission of values/socialization entertainment surveillance

transmission of values/socialization

T/F--When a talking head like Charles Barkely of TNT gives his opinion of Kyrie Irving and says he's an idiot who should be suspended for posting a link to an antisemitic movie on social media, he's engaging in the interpretation function. (Recognizing that not everyone is a sports' fan, here's an alternative: If the New York Times' editorial review board provides analysis of why there wasn't a Red Wave as predicted in the midterm elections, the board is engaging in the interpretation function).

true

In general, it's fair to say that a __________ represents employees, and a ___________ represents freelancers in the media industry.

union; guild

In the article titled "Anatomy of a Product Placement," it's suggested that

virtual product placements are going to be a part of our future.

Exposition

we're introduced to the world, the characters, the setting