Four types of media:
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Earned media
Earned media is when you've earned the opportunity through media relations to appear in a news story (any media you get for free)(podcast)
Owned media
Owned media is content you've created and have full control (your website or blog)
What is paid media apart of
PR
4 types of media
Print Media (Newspapers, Magazines) Broadcast Media (TV, Radio) Outdoor or Out of Home (OOH) Media. Internet.
Extra:
Youtube is owned by google and can increase SEO Twitter is: number one platform for government users
What does Paid Media cover:
sponsorships and sponsored content. Generally, it refers to any paid content (advertising)