GA4

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Firebase SDK

You are in your Google Analytics property's Explore section.What exploration technique should you use in order to customize metrics and dimensions in a table format?

Free form

If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?

GA4 Properties

Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

Google Optimize

When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

Google Signals

What is something you can do with your data when you export your Google Analytics data to BigQuery? you can use __ to query your data to answer questions and gain INSIGHTS into your PRODUCTS, USERS, and CHANNELs

SQL

Which of these configurations show a Google Analytics account's hierarchical structure?

Account > property > data stream

Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like? __ property with 1 web stream for website and __ app data streams, one for iOS and one for Android

1 2

What can you find in the Realtime report? Events that took place in the last __ minutes

30

Once you've deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?

35

If you wanted to create new audiences for your eCommerce site through segmentation that made sense for your business — basing it on users who've made a purchase, for example — which of these approaches would give you a predictive audience? you create an audience of users who are likely to purchase in the next __ __

7 days

You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

admin

What do you need to implement first in order to start gathering insights for your website to be reported via Google Analytics?

analytics tag

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

as events

When you've enabled Ads Personalization for your property, but want specific events excluded, what happens with the data for those excluded events? Data will only be used for __ __

measurement purposes

To understand how many users are coming from various devices, like computers or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, which of these is considered a "metric" in Google Analytics? HOW MANY USERS WERE ON __ __

mobile phones

If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

model comparison

When a user watches a video, this triggers an event on your website. Which of these is an event parameter?

name of video

You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague. By default, who can see the exploration you just created?

only you (but you can share it with the other users of property in read-only mode)

When Google Analytics and Google ads are linked, how can Google Ads utilize conversion events from Google Analytics? Google can use these conversions to __ __ __ for ad placements.

optimize your bid

Which of these definitions describe a data stream as it relates to Google Analytics? A data stream lives within a __ and is a source of data from your APP or WEBSITE

property

Which section of Google Analytics contains readymade cards that answer common questions about how your users are interacting with your app or website?

reports

Which Analytics 360 feature would you use to create a new data set by combining data from multi-source properties to get a broad view of your business across brands, products, or regions?

roll up properties

If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?

search console

Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? __ or __ 360 properties using GA4

standard, analytics

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

subproperties

What can Google Ads do with audiences from Google Analytics when these two services are linked?

target ad campaigns

In which of these situations could you use the Engagement overview report in Google Analytics? You're interested in seeing which pages on your website are getting the most __

traffic

If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

user

This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

user ID

Conversion paths can show you how various ads work together on the path to conversions. Where can you find the "Conversion paths" report in your Google Analytics 4 property?

Advertising

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

acquisition

You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up. Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

configure

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

conversion events

Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable?

conversion modeling

Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?

create event

What can you do with audience triggers?

create new events (based on an audience rule being satisfied)

You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?

custom dimension

One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

data driven

You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?

data import

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

data retention period

Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas?

default channel grouping

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

dimension

How do Google Analytics 4 properties differ from Universal Analytics properties? GA4 use __ as the foundation for data collection, whereas universal uses "sessions"

events

You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled? Additional __ are collected from your website without you needing to change your website's code

events

You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?

explore

Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?

funnel exploration

You manage a gardening company and you post a new how-to video on your website for your customers. In Google Analytics you find lots of data about the user interactions with this video. While looking through your data, which of these is a "user property" collected by Google Analytics?

language preference

Which of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting?

linear

You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers?

measurement protocol